Rejuvenate Muscle Health(TM) Nears 10,000 Points of Distribution as Major U.S. Retailer Expands Functional Beverage Breakout by 2,105 Stores

Executive Summary

• Promino Nutritional Sciences announced that a major U.S. retail partner will add 2,105 stores to its distribution network for the Rejuvenate Muscle Health™ product, bringing total North American points of distribution close to 10,000 locations.
• The rollout is scheduled for mid‑May 2026 and will be supported by expanded production capacity and retail activation initiatives.
• The brand was recently recognized as WINNER – Best Drink by pharmacy, grocery, and e‑commerce buyers at the September 2025 ECRM program, underscoring strong buyer endorsement.

Key Details

• Retail Expansion: Additional 2,105 U.S. stores; total North American distribution approaching 10,000 points.
• Timeline: Rollout set for mid‑May 2026.
• Production Support: Expanded manufacturing capacity will be put in place to meet the larger footprint.
• Marketing Activation: Retail activation initiatives planned to drive sell‑through across new locations.
• Award Recognition: Rejuvenate Muscle Health™ named WINNER – Best Drink by pharmacy, grocery, and e‑commerce buyers at the September 2025 ECRM program.
• Strategic Rationale: Expansion reflects retailer confidence in brand’s ability to generate incremental category growth, attract new consumers, and meet demand for active aging, preventative health, and GLP‑1 supportive nutrition.

Notable Quotes

“We value the strength of our retail partnerships and the shared commitment to improving consumer's health,” said Vito Sanzone, CEO of Promino.
“We support our partners with disciplined execution, strategic marketing investment, and innovation that brings new consumers into the set.”