Promino Launches Muscle Health Research Initiative Targeting GLP-1 Weight Management Market

Executive Summary

• Promino Nutritional Sciences announced the planned launch of its first Muscle Health Research Initiative, marking a strategic step toward generating proprietary human evidence for its product portfolio.
• The initiative centers on an 8-week real-world evaluation study of its flagship product, Rejuvenate Muscle Health™, targeting approximately 50 adults currently using GLP-1 weight management therapies.
• The study aims to assess product adherence, functional muscle-health metrics, nutritional intake, and participant-reported outcomes, with results intended to support expansion into weight management, healthy aging, and sports performance markets.

Key Details

• Study Scope: First Muscle Health Research Initiative; real-world evaluation study.
• Product Tested: Rejuvenate Muscle Health™ (flagship brand, available at www.drinkrej.com).
• Target Cohort: Approximately 50 adults currently prescribed GLP-1 medications under physician-supervised weight management programs.
• Study Duration: 8 weeks.
• Assessment Metrics: Product adherence, functional muscle-health measures, nutritional intake patterns, and participant-reported outcomes.
• Execution Partner: To be conducted in collaboration with an independent research or clinical partner.
• Strategic Objective: Generate proprietary human evidence to support the broader muscle health platform across weight management, healthy aging, active lifestyle, and sports performance segments.
• Product Portfolio Context: Platform includes Rejuvenate Muscle Health™ (everyday consumers) and Promino™ NSF Certified for Sport® (athletes/performance-focused individuals).
• Future Reporting: Company expects to provide periodic updates on study initiation, enrollment progress, and completion.

Notable Quotes

• Vito Sanzone, CEO: "The rapid adoption of GLP-1 therapies has increased awareness around the importance of maintaining muscle health and adequate nutrition during weight-loss programs. Our objective is to build a leading proprietary muscle health platform supported by differentiated formulations, commercial execution and scientific evidence. Rejuvenate Muscle Health™ is the cornerstone of that strategy, and this initiative is designed to generate real-world insights that support the continued development of the brand and our broader muscle health platform."