Promino Expands U.S. NCAA Athlete Platform with Multi-Sport NIL Agreement with Every True Tiger

Executive Summary

• Promino announced a new Name, Image, and Likeness (NIL) partnership with Every True Tiger, the third-party marketing arm of the University of Missouri, to expand its U.S. athlete ambassador platform across football, basketball, wrestling, and other sports.
• The company settled $373,910 in principal and accrued interest on convertible debentures by issuing 5,341,566 common shares at a deemed issue price of $0.07 per share.
• Promino continues to scale its U.S. commercial footprint, with the Missouri NIL campaign scheduled to launch in summer 2026 alongside ongoing growth across Amazon, DTC, TikTok Shop, and retail channels.

Key Details

• NIL Partnership: Agreement with Every True Tiger Brands to feature University of Missouri student-athletes across prominent varsity programs including football, basketball, wrestling, and others.
• Campaign Scope: Participating athletes will drive U.S. awareness through social media content, brand activations, community engagement, and product education campaigns.
• Launch Timeline: The Missouri athlete NIL campaign is expected to launch during the summer of 2026.
• Debt Settlement: Issued 5,341,566 common shares at a deemed price of $0.07 per share to fully settle $373,910 in principal and accrued interest on convertible debentures, pursuant to a June 5, 2026 announcement.
• Existing Ambassador Roster: Includes Stanley Cup Champion Jack Eichel, six-time MLB All-Star Jose Bautista, and professional soccer club Las Vegas Lights FC.
• Commercial Expansion: Company reports continued growth across Amazon, direct-to-consumer channels, TikTok Shop, and retail distribution throughout North America.
• Product Portfolio: Focus remains on flagship products Rejuvenate Muscle Health™ and Promino NSF Certified for Sport®, targeting active adults, healthy aging populations, and competitive athletes.

Notable Quotes

• Vito Sanzone, CEO of Promino: "The University of Missouri has a proud athletic legacy, a powerful national fan base and a reputation for developing tough, disciplined and highly competitive student-athletes... this partnership is meaningful because Mizzou represents exactly the kind of program we want to build with."
• Mario Moccia, CEO and General Manager of Every True Tiger Brands: "Promino's focus on muscle health, recovery and performance support aligns well with the needs of today's student-athletes, and this partnership gives our athletes another opportunity to connect with an emerging sports nutrition brand in an authentic and meaningful way."