Promino Rejuvenate Muscle Health added to 2,105 stores

Executive Summary

• Promino Nutritional Sciences Inc. announced a significant retail expansion of its Rejuvenate Muscle Health functional beverage into an additional 2,105 stores of a major U.S. retail partner, with a rollout scheduled for mid-May 2026.
• This expansion brings the brand's total North American points of distribution to nearly 10,000, marking a major scale milestone for the company.
• The expansion is supported by increased production capacity and retail activation initiatives, driven by strong buyer endorsement, including a "best drink" award from ECRM in September 2025.

Key Details

• Retail Expansion: A major U.S. retail partner is expanding Rejuvenate Muscle Health into 2,105 additional stores.
• Rollout Date: Mid-May 2026.
• Distribution Milestone: Total North American points of distribution are nearing 10,000.
• Product Positioning: The beverage is formulated with a clinically informed essential amino acid blend targeting muscle protein synthesis, recovery, active longevity, preventative health, and GLP-1 supportive nutrition.
• Industry Recognition: Rejuvenate Muscle Health was voted "best drink" by pharmacy, grocery, and e-commerce buyers at the September 2025 ECRM program.
• Operational Support: The May rollout will be supported by expanded production capacity and retail activation initiatives to drive sell-through.
• Future Outlook: Promino continues to advance additional retail expansion discussions to build scale in the functional beverage and muscle health space.

Notable Quotes

• "We value the strength of our retail partnerships and the shared commitment to improving consumer's health," said Vito Sanzone, chief executive officer of Promino. "We support our partners with disciplined execution, strategic marketing investment and innovation that brings new consumers into the set."