Cogeco Communications expands mobile service

Executive Summary

• Cogeco Communications announced the rollout of its mobile service to more than 350 additional municipalities across Quebec and Ontario, extending coverage to major markets such as Niagara, Drummondville, Hamilton, Kingston, Shawinigan, Windsor and Burlington.
• The expansion follows a soft‑launch in 13 markets earlier this year and is part of the first phase that “exceeded expectations,” according to President & CEO Frédéric Perron.
• New and existing Cogeco Internet subscribers can now access Cogeco Mobile with no long‑term contracts, no activation fees, rollover data and other consumer‑friendly terms; rollout will continue over the coming months.

Key Details

• Geographic reach: Service now available in >350 municipalities, covering a majority of Cogeco’s residential and business base in Quebec and Ontario.
• Markets added: Niagara, Drummondville, Hamilton, Kingston, Shawinigan, Windsor, Burlington (among others).
• Launch timeline: Soft launch completed in July 2025 across 13 markets; full rollout commenced March 2026 with completion expected later in 2026.
• Product offering: Cogeco Mobile provides:
• Attractive pricing for both new and existing Internet subscribers
• Rollover data, no long‑term contracts, no activation fees, and no surprise charges
• Strategic rationale: Aims to provide “real alternatives” to the three major national carriers, responding to consumer demand for regional competition (cited Nanos survey).
• Leadership comment: “The first phase of our deployment exceeded our expectations… Canadians want real alternatives to the big three and believe that regional players are the solution to drive more competition,” said Frédéric Perron.

Notable Quotes

“We are proud to extend our service to hundreds of new communities.” – Frédéric Perron, President & CEO

Materiality Assessment: Non‑Material – Positive (operational expansion that enhances competitive positioning but does not constitute a material financial event).