The Rules of Home Internet Services Just Changed: welo Launches in Columbus

Executive Summary

• welo, a brand owned by Cogeco Communications (TSX: CCA), launched its residential fiber‑powered internet service in Columbus, Ohio.
• The company introduced a “price for life” model with three fixed‑rate plans ($25, $30 and $35 per month) that will not increase as long as customers remain subscribed.
• Early‑access incentives include a $100 referral credit and a 60‑day money‑back guarantee for the first 1,000 customers.

Key Details

• Launch location: Columbus, Ohio and surrounding suburbs; rollout to additional U.S. cities planned for 2026.
• Pricing tiers (locked in forever):
• $25/month – 300 Mbps download
• $30/month – 600 Mbps download
• $35/month – 1 Gbps download
• Customer incentives: First 1,000 customers receive exclusive rates; referral program provides a $100 credit to both referrer and referee upon sign‑up.
• Contract terms: No long‑term contracts; includes activation and equipment fees in the advertised price. 60‑day satisfaction guarantee with full refund if not satisfied.
• Service features: Fiber‑powered connection, digital‑first activation (online only), 24/7 online support, “price for life” guarantee, no hidden fees or fine print.
• Brand positioning: Marketed as a simple, reliable, and affordable alternative to traditional ISPs; branding derived from “We Love.”

Notable Quotes

(No direct quotes were provided in the release.)