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Earnings

BEACN Announces 2025 Q3 Results and New CEO

By The Northwire Desk — AI Analysis Nov 19, 2025 · 19:15 BECN · 0.035 Beacn Wizardry & Magic Inc.
BECN · Price

Executive Summary

  • BEACN reports a 16% decline in revenue and a 17% drop in gross profit for the nine‑month period ended September 30, 2025 versus the prior year.
  • Gross margin remained steady at 42% despite product mix changes and price increases.
  • Effective November 19, 2025 Kevin Alexander is appointed Chief Executive Officer, succeeding co‑founder Craig Fraser who moves to the role of Chief Product Officer.

Key Details

  • Revenue: Down 16% YoY for the first nine months of 2025.
  • Gross Profit: Decreased 17% YoY for the same period; gross margin held at 42% (2024 = 42%).
  • Q3 2025 Performance: Sales fell 24% and gross profit declined 7% versus Q3 2024, primarily due to the absence of new product in‑sale (BEACN Studio).
  • D2C Revenue: Down 5% YoY after full implementation of increased USD retail prices driven by U.S. tariffs.
  • Management Change: Kevin Alexander transitions from consultant and Director to CEO; Craig Fraser resigns as CEO and assumes the role of Chief Product Officer while remaining a board member.
  • Quotes:
  • “I, along with all the directors, am confident this is the right time for this change… ” – Craig Fraser, CPO & Co‑founder.
  • “It has been a privilege to support BEACN … I look forward to helping the team focus on what they are great at for this next stage of growth.” – Kevin Alexander, incoming CEO.

Notable Quotes

  • “I, along with all the directors are confident this is the right time for this change. Kevin thrives in bringing teams together…” – Craig Fraser, CPO.
  • “I look forward to helping the BEACN team to focus on what they are great at for this next stage of BEACN's growth.” – Kevin Alexander, CEO.
Read the original news release →

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