BEACN Announces 2025 Q3 Results and New CEO

Executive Summary

• BEACN reports a 16% decline in revenue and a 17% drop in gross profit for the nine‑month period ended September 30, 2025 versus the prior year.
• Gross margin remained steady at 42% despite product mix changes and price increases.
• Effective November 19, 2025 Kevin Alexander is appointed Chief Executive Officer, succeeding co‑founder Craig Fraser who moves to the role of Chief Product Officer.

Key Details

• Revenue: Down 16% YoY for the first nine months of 2025.
• Gross Profit: Decreased 17% YoY for the same period; gross margin held at 42% (2024 = 42%).
• Q3 2025 Performance: Sales fell 24% and gross profit declined 7% versus Q3 2024, primarily due to the absence of new product in‑sale (BEACN Studio).
• D2C Revenue: Down 5% YoY after full implementation of increased USD retail prices driven by U.S. tariffs.
• Management Change: Kevin Alexander transitions from consultant and Director to CEO; Craig Fraser resigns as CEO and assumes the role of Chief Product Officer while remaining a board member.
• Quotes:
• “I, along with all the directors, am confident this is the right time for this change… ” – Craig Fraser, CPO & Co‑founder.
• “It has been a privilege to support BEACN … I look forward to helping the team focus on what they are great at for this next stage of growth.” – Kevin Alexander, incoming CEO.

Notable Quotes

• “I, along with all the directors are confident this is the right time for this change. Kevin thrives in bringing teams together…” – Craig Fraser, CPO.
• “I look forward to helping the BEACN team to focus on what they are great at for this next stage of BEACN's growth.” – Kevin Alexander, CEO.