Boba Mint's Amino endorsed by NELK creator Kyle

Executive Summary

• Boba Mint Holdings Ltd. (via subsidiary WERD Studios) reports that its AI-powered calorie counter app, Amino, completed a successful first month with strong user growth and engagement metrics.
• The company secured its first celebrity endorsement from Kyle Forgeard (creator of NELK/Full Send) on October 14, which drove significant immediate user acquisition.
• Amino plans to scale marketing investments, expand partnerships with additional NELK team members, and launch TikTok advertising campaigns in the next phase of growth.

Key Details

• User Growth: Amino signed up more than 11,000 users during the first 30 days post-launch.
• Celebrity Endorsement Impact: Kyle Forgeard endorsed Amino via an Instagram story on October 14. This single post generated nearly 2,000 new users within 24 hours, bringing the total user count to approximately 13,000.
• Compensation Structure: Mr. Forgeard receives compensation for his role as a brand ambassador; no securities were issued to him in connection with this role.
• Daily Acquisition Rate: During active paid and influencer campaigns, Amino averaged approximately 100 new downloads per day.
• Marketing Strategy: The initial strategy utilized digital-only channels, including paid Instagram advertising, micro-influencer partnerships, and organic community engagement.
• Future Plans: The company intends to increase marketing spend, expand partnerships with other high-profile creators, and launch TikTok advertising campaigns shortly to accelerate visibility.
• Availability: The app is available on iOS and Android.

Notable Quotes

• None explicitly quoted in the text, though the narrative highlights the "impact of authentic creator-driven engagement."