Boba Mint's Amino reaches 50,000 sign-ups

Executive Summary

• Amino, a portfolio company of Werd Studios (wholly owned by Boba Mint Holdings Ltd.), has surpassed 50,000 sign-ups since its launch in September 2025, validating early product-market fit.
• The platform demonstrates strong user engagement and retention, with over 25% of users scanning more than 10 meals and an average of 25,000 meals scanned daily.
• Amino has achieved significant visibility on the App Store, ranking No. 15 in the Canadian iOS Health & Fitness category with over 1,000 ratings and a 4.8-star average.

Key Details

• User Base: Surpassed 50,000 total sign-ups.
• Geographic Distribution: Approximately 90% of users are located in Canada and the United States.
• Engagement Metrics:
  • Average of 25,000 meals scanned per day.
  • Over 25% of users are "extremely active," having scanned more than 10 meals on the app.
• App Store Performance:
  • Ranked No. 15 on the Health & Fitness category chart in the Canadian iOS App Store.
  • Surpassed 1,000 total user ratings.
  • Maintains an average rating of 4.8 stars.
• Strategic Outlook: Amino plans to optimize growth/marketing strategies, refine the app based on user feedback, focus development on requested features, and advance monetization initiatives for long-term sustainability.

Notable Quotes

• "What excites us most is not just the pace of growth, but how users are responding to the product," said Andrew Shore, chief executive officer of Amino. "People are staying, using Amino regularly and actively recommending it, which shows we are building something users truly value."