Kyle Forgeard Endorses Amino on Instagram Following a Strong First Month for the AI Calorie Counter App

Executive Summary

• Boba Mint Holdings’ AI‑powered calorie‑counter app, Amino, completed its first month with >11,000 sign‑ups and strong daily download rates (~100 per day).
• Celebrity brand ambassador Kyle Forgeard (NELK/Full Send) endorsed the app on Instagram, generating ~2,000 new users in 24 hours.
• The company plans to increase marketing spend, add additional creator partnerships, and launch TikTok advertising campaigns in the next growth phase.

Key Details

• First‑Month User Growth: >11,000 users signed up during the initial 30‑day period; total reached ~13,000 after Forgeard’s endorsement.
• Daily Acquisition Rate: Approximately 100 new downloads per day during active paid and influencer campaigns.
• Celebrity Endorsement Impact: Kyle Forgeard’s Instagram story post on Oct 14 drove nearly 2,000 additional users within 24 hours.
• Marketing Strategy to Date: Digital‑only channels—paid Instagram ads, micro‑influencer partnerships, organic community engagement—with a modest initial budget.
• Planned Expansion: Increase marketing spend; broaden creator collaborations (additional NELK team members and other high‑profile influencers); launch TikTok advertising campaigns.
• App Availability: Amino is live on iOS (App Store) and Android (Google Play).

Notable Quotes

“Amino’s first month focused on marketing tests, performance analysis, and establishing a scalable growth framework… Based on these results, Amino plans to expand marketing investment in the next phase while continuing to refine performance across all active channels.” – Rody Lazar, CEO, Boba Mint Holdings Ltd.