Jones Soda Rolls Out Sunset Sarsaparilla 12-Packs to Club Stores Across Canada

Executive Summary

• Jones Soda announced the launch of its Sunset Sarsaparilla 12‑pack to club‑store locations across Canada, marking the company’s largest licensed club‑store deployment to date.
• The rollout expands distribution to every Canadian province and includes exclusive collectible postcards tied to the Fallout™ franchise partnership with Bethesda Softworks.
• Management highlighted strong early sell‑through and expects continued growth of the Fallout™ platform through additional formats and geographies in 2026.

Key Details

• First convoy of trucks carrying Sunset Sarsaparilla 12‑packs began shipping to club stores across most of Canada on Feb 19, 2026.
• Distribution now spans all Canadian provinces, representing Jones Soda’s broadest licensed club‑store presence ever.
• Product is a licensed release tied to the Fallout™ franchise; includes themed collectible postcards with drink recipes.
• CEO Scott Harvey emphasized the alignment of brand storytelling, disciplined partnerships, and scalable retail execution as drivers of the rollout.
• Early sales data indicate “overwhelmingly positive response” and strong fan engagement online.
• Company expects the Fallout™ platform to expand further in 2026 via new pack formats, additional geographies, and more licensed activations.

Notable Quotes

“This rollout brings together everything we focus on as a brand—authentic storytelling, disciplined partnerships, and scalable retail execution,” – Scott Harvey, Chief Executive Officer, Jones Soda Co.

Materiality Assessment: Non‑Material – Positive (the announcement provides operational and marketing information without direct financial impact).