Northwire Canada EditionThursday, October 15, 2026
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Jones Soda, Bethesda Softworks' highly sought-after Vault-Tec Official Beverage Ration arriving at Club Stores across the United States, Canada

JSDA · Price

Executive Summary

  • Jones Soda Co. announced the national rollout of the Fallout™-themed Vault-Tec Official Beverage Ration, a multi-flavored 12-pack, at club store locations across the United States and Canada.
  • The launch expands on strong demand from previous Fallout-inspired releases and features three new game-inspired flavors: Nuka-Orange, Nuka-Victory, and Nuka-Cherry.
  • Shipments have begun arriving at club locations, with continued expansion planned, driven by record online fan engagement and a strategic collaboration with Bethesda Softworks.

Key Details

  • Product: Fallout™-themed Vault-Tec Official Beverage Ration (12-pack)
  • Flavors: Nuka-Orange, Nuka-Victory, and Nuka-Cherry
  • Distribution: National rollout at club store locations across the United States and Canada
  • Rollout Timeline: Shipments began arriving in recent weeks; continued expansion to additional locations in the coming days
  • Partnership: Ongoing collaboration with Bethesda Softworks (publisher of the Fallout franchise)
  • Market Response: Strong sell-through and fan engagement from earlier Fallout-themed releases; record online demand for limited-edition franchise products
  • Additional Offerings: Introduction of new four-pack offers and Flavor Fan Club pricing alongside the launch
  • Company Ticker: Jones Soda Co. (CSE: JSDA, OTCQB: JSDA)

Notable Quotes

  • "Fallout fans continue to show incredible enthusiasm for these beverages," said Scott Harvey, CEO of Jones Soda Co. "With the Vault-Tec Official Beverage Ration we're introducing all-new Nuka flavors, pairing them with collectible items fans love, and delivering them in formats that feel authentic to the Fallout universe. Combined with our new four-pack offers and Flavor Fan Club pricing, we're excited to give fans even more value while bringing these iconic in-game drinks to life."
Read the original news release →

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