Jones rolls out Sunset Sarsaparilla to club stores

Executive Summary

• Jones Soda Co. has initiated a national rollout of Fallout-inspired Sunset Sarsaparilla 12-packs to club store locations across the United States and Canada, marking the company's largest licensed club-store deployment to date.
• The launch expands the availability of the previously limited-release product and establishes national club-channel distribution for the licensed beverage platform, leveraging a partnership with Bethesda Softworks.
• Jones Soda expects the rollout to contribute meaningful incremental revenue during 2026, driven by strong fan engagement, national retail visibility, and high-velocity club-pack formats designed to drive repeat purchases.

Key Details

• Product: Fallout-inspired Sunset Sarsaparilla 12-packs.
• Distribution Channel: National club store locations in the United States and Canada.
• Significance: Largest licensed club-store deployment to date for Jones Soda; establishes national club-channel distribution for the licensed beverage platform.
• Partnership: Builds on the partnership with Bethesda Softworks to bring a recognizable beverage from the globally successful Fallout franchise into physical retail.
• Revenue Expectation: Management expects the rollout to contribute meaningful incremental revenue during 2026.
• Packaging Features:
  • 12-pack format designed specifically for the club channel.
  • Includes exclusive collectible postcards featuring themed drink recipes (first Jones Soda-licensed release to incorporate collectible inserts).
  • Designed to enhance consumer engagement, shareability, and repeat purchase behavior.
• Strategic Context: Part of a broader strategy to accelerate growth through branded innovation, expanded national distribution, and high-engagement consumer experiences.
• Future Outlook: Jones Soda expects the Fallout platform to expand through additional pack formats, geographies, and licensed activations throughout 2026.
• Historical Performance: Previous limited releases tied to pop-culture properties have historically generated outsized performance during initial launch windows relative to core SKUs.

Notable Quotes

• "Expanding Sunset Sarsaparilla into national club distribution reflects the strength of our licensed partnership strategy and our ability to execute at scale with major retail partners. We are encouraged by the early retail response and sell-through indicators, which reinforce the demand for authentic collaborations that connect deeply with highly engaged fan communities." — Scott Harvey, Chief Executive Officer