Snipp signs $745,560 contract for pet care brand

Executive Summary

• Snipp Interactive Inc. has secured a new contract valued at $745,560 to power a specialized, points-based loyalty program for a leading global consumer packaged goods (CPG) company’s pet care brand.
• The client selected Snipp to replace a long-standing incumbent provider with over 100 years of market presence, citing confidence in Snipp’s AI-powered fraud monitoring and machine learning-based receipt recognition capabilities.
• Snipp will provide the backend loyalty platform, point management system, fraud prevention tools, and ongoing reporting and intelligence services to support the program's optimization.

Key Details

• Contract Value: $745,560.
• Client Profile: A subsidiary of a global multinational CPG company that produces and markets leading brands of pet food, treats, and cat and dog litter.
• Program Mechanics: A points-based loyalty program for a professional community (qualified professionals, breeders, and enthusiasts).
• Earning Structure: Members earn points by uploading receipts and referring new members.
• Redemption Options: Points can be redeemed for digital and physical rewards, including product savings, complementary kits, and access to educational/training resources.
• Strategic Context: This win follows Snipp’s previous successful delivery of promotional and digital engagement solutions for the parent company, including receipt-based promotions and a consumer-facing loyalty program awarded last year.
• Competitive Advantage: Snipp replaced an incumbent provider operating in the market for more than 100 years.
• Technology Provided:
  • Loyalty platform back end and point management system.
  • Machine learning-based receipt recognition and validation.
  • Artificial-intelligence-powered fraud monitoring and intervention.
  • Advanced data orchestration features for a secure, scalable, and intelligence-rich environment.
  • Continuing reporting and intelligence for continuous optimization.

Notable Quotes

• "We are excited to expand our work with this global CPG leader and support this important professional community," said Atul Sabharwal, chief executive officer of Snipp Interactive. "This partnership reflects the trust our clients place in us as we help them modernize loyalty and engagement strategies across different audience groups. Our flexible platform and experience in both consumer and professional loyalty programs position us well for continued growth in this category."