Northwire Canada EditionSaturday, July 11, 2026
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Snipp Interactive Secures US$3 Million Contract, Largest in Company History

SPN · Price

Executive Summary

  • Snipp Interactive secured a US $3 million contract from an existing marquee pet‑care client, the largest contract in the company’s history.
  • The agreement expands the client’s AI‑powered receipt‑based loyalty program and will be recognized through the remainder of the current term ending in 2027.
  • The expansion leverages Snipp’s receipt‑processing platform and its CORRAL anti‑fraud solution, reinforcing Snipp’s position as a trusted partner for enterprise‑scale loyalty programs.

Key Details

  • Contract Value: US $3 million (incremental investment) – the largest single contract ever signed by Snipp.
  • Client: Unnamed “marquee” pet‑care brand (existing client).
  • Program Scope: Expansion of an already live AI‑powered receipt‑based loyalty program that drives consumer engagement and verified purchase activity.
  • Recognition Period: Revenue to be recognized over the remaining term of the existing agreement, which expires in 2027.
  • Technology Utilized:
  • Snipp’s receipt processing platform for seamless consumer participation via receipt uploads, reward earning, and detailed basket‑level shopper insights (product transcription, brand identification, category analysis).
  • CORRAL – Snipp’s AI‑driven anti‑fraud solution to protect program integrity as it scales.
  • Historical Context: Builds on a prior contract extension announced on 8 September 2025 (US $1.4 million), further increasing the scale of the client’s loyalty initiative.
  • Strategic Impact: Strengthens Snipp’s market position as a leading SaaS provider for data‑driven loyalty and promotions, showcasing the commercial traction of its AI capabilities with Fortune‑500 brands.

Notable Quotes

“This milestone expansion represents a defining moment for Snipp… It reflects the tangible impact our platform is delivering for leading global brands.” – Atul Sabharwal, CEO, Snipp Interactive.

Read the original news release →

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