Northwire Canada EditionMonday, July 27, 2026
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M&A / Property

Humanoid to invest $75,000 (U.S.) in HowToRobot

ROBO · Price

Executive Summary

  • Humanoid Global Holdings Corp. has committed to a strategic investment in HowToRobot Holding Inc., a global marketplace for robotics solutions.
  • The investment amount is $75,000 (U.S.), though the transaction has not yet closed and remains subject to customary closing conditions, including final documentation and regulatory approvals.
  • HowToRobot intends to use the net proceeds to transition toward a software-as-a-service (SaaS) model, specifically developing an AI-driven quotation tool, digitalizing workflows, and expanding sales operations in the US and UK.

Key Details

  • Investor: Humanoid Global Holdings Corp.
  • Target: HowToRobot Holding Inc.
  • Investment Amount: $75,000 (U.S.)
  • Transaction Status: Committed but not yet closed; subject to satisfaction of customary closing conditions (execution of final documentation, corporate/regulatory approvals).
  • Use of Proceeds (HowToRobot):
    • Transition to a software-as-a-service-based model.
    • Development of an AI-driven quotation tool for SME and enterprise subscriptions.
    • Digitalization of workflows to enable a self-service platform.
    • Expansion of sales operations in the United States and United Kingdom to scale customer adoption.
  • Strategic Rationale:
    • HowToRobot will support automation and robotics strategy across Humanoid Global's portfolio companies.
    • Humanoid Global will leverage HowToRobot's independent automation platform and industry experience to identify, assess, and implement tailored automation solutions.
  • Company Background (HowToRobot): Founded in 2017, provides structured, end-to-end automation support, connecting buyers and solution suppliers through an automation platform independent of vendors.

Notable Quotes

  • Soren Peters, CEO of HowToRobot: "HowToRobot has become a go-to platform for companies seeking clarity and solutions in a fragmented automation market. With Humanoid Global's support, we believe that we can accelerate our global reach and strengthen the platform to help make automation even more accessible to businesses worldwide."
  • Shahab Samimi, CEO of Humanoid Global: "We believe that the future of robotics lies not just in machines, but in the ecosystems that empower them. Our proposed investment in HowToRobot reflects our intent to support stronger connections between robotics suppliers, integrators and the industries they serve. By supporting platforms that make robotics more discoverable and accessible, we aim to help advance a more efficient and collaborative automation landscape."
Read the original news release →

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