Northwire Canada EditionFriday, July 10, 2026
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Humanoid Global Announces Completion of Strategic Investment and Signed Advisory Agreement with HowToRobot, a Global Marketplace for Robotics Solutions

ROBO · Price

Executive Summary

  • Humanoid Global Holdings Corp. completed a US$75,000 strategic investment in HowToRobot’s Series A financing round.
  • The Company also entered into a two‑year non‑compensated advisory agreement to serve on HowToRobot’s advisory board and provide strategic guidance.
  • The partnership aligns Humanoid Global with Holman Robotics’ new robotics division to create an end‑to‑end automation solution for SMEs facing labour shortages.

Key Details

  • Investment Amount: US$75,000 invested in HowToRobot Series A round on February 26, 2026.
  • Advisory Agreement: Two‑year term; Humanoid Global will sit on HowToRobot’s advisory board and provide strategic guidance; no monetary compensation, equity issuance, or retainer involved.
  • Collaboration Context: Investment made alongside Holman Robotics, LLC, which has established a dedicated robotics division offering solution design, flexible financing, and lifecycle asset management.
  • Strategic Rationale: Targeting Czech manufacturers and other SMEs experiencing labour shortages (≈264,000 unfilled roles) and rising labour costs (+83% since 2016), driving demand for affordable automation solutions.
  • Quotes:
  • “We are pleased to invest alongside Holman in HowToRobot,” – Shahab Samimi, CEO, Humanoid Global.
  • “Companies use HowToRobot’s platform because they want more predictability when investing in automation… that’s also where our work aligns with Humanoid Global’s ambition…” – Søren Peters, CEO, HowToRobot.

Notable Quotes

  • Shahab Samimi (CEO, Humanoid Global): “Their capabilities in structuring and supporting robotics initiatives meaningfully enhance the value delivered to companies pursuing robotics adoption.”
  • Søren Peters (CEO, HowToRobot): “By reducing the friction in how automation is planned and sourced, we help make adoption more repeatable at scale.”
Read the original news release →

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