Northwire Canada EditionFriday, July 10, 2026
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M&A / Property

Humanoid completes investment in HowToRobot

ROBO · Price

Executive Summary

  • Humanoid Global Holdings Corp. completed a $75,000 (U.S.) strategic investment in HowToRobot Holding Inc. as part of its Series A financing round.
  • Simultaneously, Humanoid Global signed a two-year advisory agreement to serve on HowToRobot’s advisory board, providing strategic guidance without monetary compensation or equity issuance.
  • The investment was made alongside Holman Robotics LLC, aiming to support the adoption of automation solutions for SMEs in markets like the Czech Republic, where labor shortages and rising costs are driving demand.

Key Details

  • Investment Amount: $75,000 (U.S.)
  • Investment Date: February 26, 2026
  • Target Company: HowToRobot Holding Inc. (Global marketplace for robotics solutions)
  • Investment Round: Series A
  • Co-Investor: Holman Robotics LLC (which recently established a dedicated robotics division)
  • Advisory Agreement Terms:
    • Initial term: Two years
    • Role: Humanoid Global serves on HowToRobot's advisory board
    • Compensation: No direct monetary compensation, equity issuance, or retainer
    • Purpose: Provide strategic guidance on business direction and strengthen relationships for tailored robotics solutions for Humanoid Global's portfolio companies
  • Market Context:
    • Czech manufacturers face ~264,000 unfilled labor roles
    • Labor costs in the region have risen 83% since 2016
    • Focus on helping SMEs adopt automation previously viewed as complex or cost-prohibitive
  • Strategic Value: Integration of solution design, flexible financing, and life cycle asset management to support scalable automation deployment

Notable Quotes

  • Shahab Samimi, CEO of Humanoid Global: "We are pleased to invest alongside Holman in HowToRobot. Their capabilities in structuring and supporting robotics initiatives meaningfully enhance the value delivered to companies pursuing robotics adoption."
  • Soren Peters, CEO of HowToRobot: "Companies use HowToRobot's platform because they want more predictability when investing in automation -- lower risk, clearer costs and a faster path from idea to implementation... That's also where our work aligns with Humanoid Global's ambition to support stronger, more connected robotics ecosystems."
Read the original news release →

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