Jones Soda, Bethesda launch collector packs

Executive Summary

• Jones Soda Co. and Bethesda Softworks launched limited-edition "Vault-Tec Supply Pack" and "Sunset Sarsaparilla 4-Pack" products to celebrate Fallout Day.
• The Vault-Tec Supply Pack, sold at Costco, sold out in many Northeast locations in less than a week due to high demand.
• Online sales for the Sunset Sarsaparilla pack set a single-day record for Jones Soda, accompanied by a sweepstakes promotion involving "Blue Star Caps."

Key Details

• Partnership: Collaboration between Jones Soda Co. and Bethesda Softworks.
• Product 1: Vault-Tec Supply Pack
  • Sold at select Costco locations in the Northeast.
  • Contains multiflavoured 12 packs including three game-inspired soda flavors.
  • Bundled with Fallout collectibles.
  • Sold out in many locations in less than a week.
  • Supply refreshed and expanded to other regions following positive response.
• Product 2: Sunset Sarsaparilla 4-Pack
  • Launched online and in-store on Thursday, Oct. 23.
  • Includes four bottles of Sunset Sarsaparilla (smooth, root-beer-like flavor with citrus hint).
  • Bundled with a custom carrier and four in-universe postcards.
  • Set a single-day online sales record for Jones Soda.
• Promotional Sweepstakes
  • One in 12 caps of Sunset Sarsaparilla is a "Blue Star Cap."
  • Blue Star Cap holders enter a real-world sweepstakes.
• Product Contents & Collectibles
  • Sodas: Sunset Sarsaparilla, Nuka-Cola Quantum (Berry Lemonade), Nuka-Grape.
  • Bonus Items: Limited-edition magnetized bottle opener (Jones logo/Fallout Vault Boy), three collectible bottle caps inspired by the soda designs.
• Executive Commentary: CEO Scott Harvey cited "incredible" enthusiasm from fans and reinforced the company's focus on creating products fans get excited about.

Notable Quotes

• "The enthusiasm from Fallout fans has been incredible," said Scott Harvey, chief executive officer at Jones Soda. "From the start, we knew the Vault-Tec Supply Pack and custom four pack were something special. Seeing the early response only reinforces why we do what we do -- creating products that fans genuinely get excited about and taste great."