Northwire Canada EditionFriday, October 16, 2026
Sign inSubscribe
Northwire
⌕
GOLD 4185.40 +0.4% SILVER 57.12 −0.1% COPPER 6.56 +0.1% OIL 99.01 +1.1% PALLADIUM 1114.75 −1.2% PPM 0.300 +0.0% GZD 0.040 −11.1% CAN 0.060 +0.0% BGF 0.025 +0.0% MSV 0.570 +0.0% CCMM 0.485 +0.0% MON 0.385 −6.1% OMI 0.245 −2.0% BUFF 0.800 +2.6% FEO 0.630 −3.1% LIB 0.710 −1.4% NPR 0.620 +0.0% QZM 0.380 +0.0% BVA 0.780 +2.6% ONAU 0.530 +1.9% FMR 0.225 +0.0% GOLD 4185.40 +0.4% SILVER 57.12 −0.1% COPPER 6.56 +0.1% OIL 99.01 +1.1% PALLADIUM 1114.75 −1.2% PPM 0.300 +0.0% GZD 0.040 −11.1% CAN 0.060 +0.0% BGF 0.025 +0.0% MSV 0.570 +0.0% CCMM 0.485 +0.0% MON 0.385 −6.1% OMI 0.245 −2.0% BUFF 0.800 +2.6% FEO 0.630 −3.1% LIB 0.710 −1.4% NPR 0.620 +0.0% QZM 0.380 +0.0% BVA 0.780 +2.6% ONAU 0.530 +1.9% FMR 0.225 +0.0%
M&A / Property

Jones Soda, Bethesda launch collector packs

By The Northwire Desk — AI Analysis Oct 28, 2025 · 12:38 JSDA · 0.245 Jones Soda Co
JSDA · Price

Executive Summary

  • Jones Soda Co. and Bethesda Softworks launched limited-edition "Vault-Tec Supply Pack" and "Sunset Sarsaparilla 4-Pack" products to celebrate Fallout Day.
  • The Vault-Tec Supply Pack, sold at Costco, sold out in many Northeast locations in less than a week due to high demand.
  • Online sales for the Sunset Sarsaparilla pack set a single-day record for Jones Soda, accompanied by a sweepstakes promotion involving "Blue Star Caps."

Key Details

  • Partnership: Collaboration between Jones Soda Co. and Bethesda Softworks.
  • Product 1: Vault-Tec Supply Pack
    • Sold at select Costco locations in the Northeast.
    • Contains multiflavoured 12 packs including three game-inspired soda flavors.
    • Bundled with Fallout collectibles.
    • Sold out in many locations in less than a week.
    • Supply refreshed and expanded to other regions following positive response.
  • Product 2: Sunset Sarsaparilla 4-Pack
    • Launched online and in-store on Thursday, Oct. 23.
    • Includes four bottles of Sunset Sarsaparilla (smooth, root-beer-like flavor with citrus hint).
    • Bundled with a custom carrier and four in-universe postcards.
    • Set a single-day online sales record for Jones Soda.
  • Promotional Sweepstakes
    • One in 12 caps of Sunset Sarsaparilla is a "Blue Star Cap."
    • Blue Star Cap holders enter a real-world sweepstakes.
  • Product Contents & Collectibles
    • Sodas: Sunset Sarsaparilla, Nuka-Cola Quantum (Berry Lemonade), Nuka-Grape.
    • Bonus Items: Limited-edition magnetized bottle opener (Jones logo/Fallout Vault Boy), three collectible bottle caps inspired by the soda designs.
  • Executive Commentary: CEO Scott Harvey cited "incredible" enthusiasm from fans and reinforced the company's focus on creating products fans get excited about.

Notable Quotes

  • "The enthusiasm from Fallout fans has been incredible," said Scott Harvey, chief executive officer at Jones Soda. "From the start, we knew the Vault-Tec Supply Pack and custom four pack were something special. Seeing the early response only reinforces why we do what we do -- creating products that fans genuinely get excited about and taste great."
Read the original news release →

More from Jones Soda Co

Jun 02, 2026 · 06:17

Jones Soda, Bethesda Softworks' highly sought-after Vault-Tec Official Beverage Ration arriving at Club Stores across the United States, Canada

Other May 14, 2026 · 16:05

Jones Soda finally fizzes into the black, validating its turnaround as Q1 revenue surges 194% to $12.4 million

Earnings May 13, 2026 · 06:30

Jones Soda Distribution Push Validates Q4 Growth, But Dilution Looms

Production / Operations Apr 30, 2026 · 06:30

Jones Soda Raises Working Capital Amid Growth Push, Dilution Weighs on Momentum

Financings Apr 15, 2026 · 06:30

Jones Soda Executes Distribution Playbook as Earnings Momentum Stabilizes

Other Mar 31, 2026 · 16:01

Jones Soda’s Fallout Frenzy Masks Execution Risks and Capital Hunger

Earnings