Jones Soda, Bethesda launch collector packs

Mr. Eric Schnabel reports JONES SODA, BETHESDA SOFTWORKS LAUNCH VAULT-TEC SUPPLY PACK, SUNSET SARSAPARILLA 4-PACK TO HELP FANS CELEBRATE FALLOUT DAY Jones Soda Co. and Bethesda Softworks have teamed up again to create a pair of limited-edition collector's packs that have fans filling shopping carts in store and on-line. On-line buzz about the Fallout-themed Vault-Tec Supply Pack began building before pallets first hit the floor at select Costco locations in the Northeast. The multiflavoured 12 packs included three game-inspired soda flavours and were bundled with the kind of Fallout collectibles that the franchise's fans love. Costco members flocked to participating stores, selling out most of the packs in many locations in less than a week. Then, as fans around the world tuned in for Bethesda's Fallout day broadcast on Thursday, Oct. 23, Jones unveiled four packs of the new soda, Sunset Sarsaparilla, bundled with a custom carrier, and four in-universe postcards. Fans logged in to the Jones Soda website to show their love for the franchise and the soda, setting a single day online sales record for Jones. Excitement escalated among fans with the reveal that one in 12 caps of Sunset Sarsaparilla is a Blue Star Cap, offering entry to a real world sweepstakes which pays homage to a soda promotion in the game. Following the overwhelmingly positive response from early purchasers and fans on-line, Jones Soda has worked around the clock, in partnership with Costco, to refresh supply in many clubs in the Northeast and to expand to other regions. "The enthusiasm from Fallout fans has been incredible," said Scott Harvey, chief executive officer at Jones Soda. "From the start, we knew the Vault-Tec Supply Pack and custom four pack were something special. Seeing the early response only reinforces why we do what we do -- creating products that fans genuinely get excited about and taste great." Designed to celebrate the world of Fallout, the Vault-Tec Supply pack and Sunset Sarsaparilla artwork draw inspiration from the franchise's iconic sodas. Highlights of the launch include: Four bottles of Sunset Sarsaparilla -- a new smooth, root-beer-like flavour with a hint of citrus, featured in the game as "the most popular beverage in the West;" Four bottles of Nuka-Cola Quantum -- Jones's iconic Berry Lemonade soda renamed as a game favourite that glows with adventure; Four bottles of Nuka-Grape -- a bold, classic Jones grape soda with branding fitted from the Fallout Wasteland. Collectors will also find bonus items inside the Vault-Tec Supply pack: A limited-edition magnetized bottle opener featuring the Jones logo and Fallout's Vault Boy character; Three collectible bottle caps inspired by in-game Sunset Sarsaparilla, Nuka-Cola Quantum and Nuka Grape designs. About Jones Soda Co. Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash. We seek Safe Harbor.