Jones Soda launches Rocket Bottle for Fallout fans

Executive Summary

• Jones Soda Co. launched a new "Rocket Bottle" product, a two-pound rocket-shaped glass bottle of Nuka-Cola Quantum, at a Fallout fan celebration in the Nevada desert.
• The launch serves as a follow-up to the previously released Vault-Tec supply pack and Sunset Sarsaparilla four-packs, which have seen strong sales and sold out at select locations.
• CEO Scott Harvey highlighted the positive fan response and stated the new product aims to maintain momentum into the next year.

Key Details

• Product Launch: Introduction of the "Rocket Bottle," a rocket-shaped glass bottle containing Nuka-Cola Quantum, a fictional flagship product from the Fallout franchise.
• Event: Launch occurred in the desert outside of Las Vegas during the annual Fallout fan celebration.
• Previous Products:
  • Vault-Tec Supply Pack: Sold out at select Costco locations in the Northeast.
  • Sunset Sarsaparilla: Custom four-packs selling at a record pace on the Jones Soda website.
• Distribution Expansion:
  • Expanding distribution of the Vault-Tec Supply Pack to additional Costco locations.
  • Single bottles of Sunset Sarsaparilla now available at Meijer, HyVee, and various Kroger-owned stores (Fred Meyer, QFC, Fry's, King Soopers, Ralphs, Smith's, Roundys, Dillons) across the country.
• Executive Commentary: CEO Scott Harvey noted the "overwhelmingly positive response" from early purchasers and online fans, aiming to carry momentum from previous promotional packs.

Notable Quotes

• "The enthusiasm from Fallout fans never ceases to amaze," said Scott Harvey, chief executive officer at Jones Soda. "Rocket Bottles will help us carry the momentum from the Vault-Tec supply pack and custom four pack into next year."