Original News Release
Jones Soda launches Rocket Bottle for Fallout fans
Mr. Scott Harvey reports
JONES SODA LAUNCHES ROCKET BOTTLE AT FALLOUT(TM) FAN CELEBRATION
Jones Soda Co. has launched a rocket from the desert outside of Las Vegas. The two-pound rocket-shaped glass bottle is designed to be a real-world homage to a line of sodas that play a key role in the Fallout franchise.
The finely crafted bottles have long been anticipated by Fallout fans, and are branded Nuka-Cola Quantum -- the fictional flagship product of the Nuke-Cola Corp. To make the most of the excitement, Jones brought its new bottle design to the Fallout superfans gathered in the Nevada desert for the annual celebration.
The Rocket Bottles are a follow-up the Fallout-themed Vault-Tec supply pack (which sold out at select Costco locations in the Northeast) and the custom four-packs of Jones' new Sunset Sarsaparilla which are selling at a record pace on the Jones Soda website. Both promotional packs include game-inspired soda flavours, and bundled with the kind of Fallout collectibles that the franchise's fans love.
Following the overwhelmingly positive response from early in-store purchasers and fans on-line, Jones Soda has worked around the clock to expand distribution of the Vault-Tec Supply Pack at additional Costco locations, and single bottles of Sunset Sarsaparilla Meijer, HyVee, as well as at Kroger stores (Fred Meyer, QFC, Fry's, King Soopers, Ralphs, Smith's, Roundys, Dillons) across the country.
"The enthusiasm from Fallout fans never ceases to amaze," said Scott Harvey, chief executive officer at Jones Soda. "Rocket Bottles will help us carry the momentum from the Vault-Tec supply pack and custom four pack into next year."
About Jones Soda Co.
Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash.
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