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S 0.160 +3.2% OMI 0.315 +0.0% BMM 4.02 +5.8% CGD 0.630 +10.5% OCG 0.275 −1.8% CAMB 0.990 −1.0% HMR 0.600 −3.2% GOFL 0.025 +0.0% SIG 1.01 −1.9% SGQ 0.300 +0.0% AMCO 0.220 −12.0% TRS 0.055 +0.0% RRI 0.265 +0.0% GAL 0.390 −2.5% LIB 0.800 −12.1% SMY 0.290 +23.4% S 0.160 +3.2% OMI 0.315 +0.0% BMM 4.02 +5.8% CGD 0.630 +10.5% OCG 0.275 −1.8% CAMB 0.990 −1.0% HMR 0.600 −3.2% GOFL 0.025 +0.0% SIG 1.01 −1.9% SGQ 0.300 +0.0% AMCO 0.220 −12.0% TRS 0.055 +0.0% RRI 0.265 +0.0% GAL 0.390 −2.5% LIB 0.800 −12.1% SMY 0.290 +23.4%
Other

Jones Soda expands Fallout packs to Costco in U.S.

By The Northwire Desk — AI Analysis Dec 04, 2025 · 12:37 JSDA · 0.26 Jones Soda Co
JSDA · Price

Executive Summary

  • Jones Soda’s Fallout-themed "Vault-Tec Supply Pack" has expanded from a limited Northeast Costco release to a national distribution following a sold-out initial run and strong consumer demand.
  • The company reported record-breaking e-commerce performance for its "Sunset Sarsaparilla" four-packs, driven by a "Blue Star Cap" sweepstakes promotion tied to the Fallout franchise.
  • Jones Soda announced the upcoming launch of the "Rocket Bottle" (branded as Nuka-Cola Quantum), with online sales starting in December and broader distribution in Q1.

Key Details

  • Vault-Tec Supply Pack Distribution:
    • Initial pallets hit Costco Warehouse Clubs in the US Northeast in October and sold out within days.
    • Due to positive response and fan demand, the product has been expanded to Costco clubs across the United States.
    • Shipments are currently arriving and will continue in the coming days.
    • Product includes multiflavoured 12-packs with three game-inspired soda flavors bundled with Fallout collectibles.
  • E-Commerce Performance:
    • Experienced an "unprecedented six-week boom" in online sales for the four-pack version of the new soda, "Sunset Sarsaparilla."
    • Set single-day, week, and month e-commerce records for Jones Soda.
    • Product bundled with a custom carrier and four in-universe postcards.
  • Promotional Mechanics:
    • One in 12 caps of Sunset Sarsaparilla is a "Blue Star Cap."
    • Blue Star Caps offer entry into a real-world sweepstakes paying homage to a promotion in Fallout: New Vegas.
  • New Product Announcement:
    • Rocket Bottle: Branded as "Nuka-Cola Quantum," the fictional flagship product of Nuka-Cola Corp. from the game.
    • Launch Schedule: Online sales begin in December; physical distribution begins in Q1.

Notable Quotes

  • "The enthusiasm from Fallout fans has been incredible... From the start, we knew the Vault-Tec Supply Pack and custom four-pack were something special. The sales further demonstrate that. Now, excitement around the Rocket Bottle seems to be even more intense. All of this consumer response only reinforces why we do what we do -- creating products that fans genuinely get excited about and taste great." — Scott Harvey, CEO, Jones Soda
Read the original news release →

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