Jones Soda expands Fallout packs to Costco in U.S.

Mr. Eric Schnabel reports JONES SODA, BETHESDA SOFTWORKS' HIGHLY SOUGHT AFTER VAULT-TEC SUPPLY PACKS ARE DROPPING AT COSTCO CLUBS ACROSS THE UNITED STATES JUST IN TIME TO MAKE GAMERS' HOLIDAYS Jones Soda Co.'s Fallout-themed Vault-Tec Supply Pack's first run sold out just days after pallets first hit the floor at select Costco Warehouse Clubs in the United States' Northeast in October. The multiflavoured 12-packs include three game-inspired soda flavours and are bundled with the kind of Fallout collectibles that the franchise's fans love. Following the overwhelmingly positive response from early purchasers and fans demanding broader distribution, Jones Soda has worked around the clock, in partnership with Costco, to expand nationally. Shipments started arriving last week and will continue to make their way into clubs in the coming days. The in-store return follows an unprecedented six-week boom in on-line sales of Jones's four-packs of the new soda, Sunset Sarsaparilla. Bundled with a custom carrier, and four in-universe postcards, fans logged in to the Jones Soda website to show their love for the franchise and the new root beer-like soda, setting single-day, week and month e-commerce records for Jones. Excitement escalated among fans with the reveal that one in 12 caps of Sunset Sarsaparilla is a Blue Star Cap, offering entry to a real world sweepstakes which pays homage to a soda promotion in Fallout: New Vegas. Additionally, Jones Soda recently announced the Rocket Bottle. The bottles are branded Nuka-Cola Quantum -- the fictional flagship product of the Nuka-Cola Corp. in the popular game. On-line sales start in December and distribution will begin in Q1. "The enthusiasm from Fallout fans has been incredible," said Scott Harvey, chief executive officer at Jones Soda. "From the start, we knew the Vault-Tec Supply Pack and custom four-pack were something special. The sales further demonstrate that. Now, excitement around the Rocket Bottle seems to be even more intense. All of this consumer response only reinforces why we do what we do -- creating products that fans genuinely get excited about and taste great." About Bethesda Softworks LLC Bethesda Softworks, part of the ZeniMax Media Inc. group of companies, is a worldwide publisher of interactive entertainment software. Titles published under the Bethesda label include such blockbuster franchises as The Elder Scrolls, Fallout, Doom, Quake, Wolfenstein, Dishonored, The Evil Within, Prey, Rage, Deathloop, Ghostwire: Tokyo and Starfield. Titles are registered trademarks or trademarks of the ZeniMax group of companies in the U.S. and other jurisdictions. About Jones Soda Co. Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash. We seek Safe Harbor.