Guru boasts about sales during Prime Big Deal Days

Executive Summary

• Guru Organic Energy Corp. reported significant sales growth during Amazon's October Prime Big Deal Days, outperforming the broader energy drink category in both the United States and Canada.
• The company achieved a 42% increase in unit sales in the U.S. and an 11% increase in Canada compared to the previous year's record performance.
• Strategic e-commerce initiatives, including Prime Exclusive Deals and strong keyword rankings, drove the company to its second-best sales day ever on Amazon.com, positioning it for the upcoming holiday season.

Key Details

• U.S. Performance: Unit sales increased by 42% year-over-year, significantly outpacing the overall energy drink category, which grew by only 6% during the event period.
• Canada Performance: Unit sales increased by 11% year-over-year, while the total energy drink category in Canada declined by 4%.
• Market Share Gains: Guru’s U.S. growth rate was seven times the category average, indicating continuous online market share gains.
• Amazon Rankings:
  • On Amazon.ca, the Guru Zero variety pack ranked No. 2 overall in the energy drink category.
  • The company maintained top positions across branded and competitive keywords on Amazon.ca.
  • On Amazon.com, the company achieved its second-best sales day ever.
• Key Products: Strong sales were driven by the Guru Zero, Lite, and Punch SKUs, with the Guru Zero lineup specifically noted for driving conversion and acquiring new customers.
• Future Initiatives: The company is implementing new U.S. e-commerce initiatives to expand reach and accelerate customer acquisition, with specific promotional plans for Black Friday and Cyber Monday.
• Brand Updates: A refreshed brand look and feel is scheduled to launch before the end of the year.

Notable Quotes

• Carl Goyette, President and CEO: "Once again, Guru's performance during Amazon's tent-pole events reinforces the strength of our brand and our differentiated proposition in the energy drink category. Achieving 42-per-cent growth in the U.S., while the category grew only 6 per cent -- and delivering one of our best-ever sales days on Amazon.com -- validates our strategy and product positioning."