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GOLD 4185.40 +0.4% SILVER 57.12 −0.1% COPPER 6.56 +0.1% OIL 99.01 +1.1% PALLADIUM 1114.75 −1.2% PPM 0.300 +0.0% GZD 0.040 −11.1% CAN 0.060 +0.0% BGF 0.025 +0.0% MSV 0.570 +0.0% CCMM 0.485 +0.0% MON 0.385 −6.1% OMI 0.245 −2.0% BUFF 0.800 +2.6% FEO 0.630 −3.1% LIB 0.710 −1.4% NPR 0.620 +0.0% QZM 0.380 +0.0% BVA 0.780 +2.6% ONAU 0.530 +1.9% FMR 0.225 +0.0% GOLD 4185.40 +0.4% SILVER 57.12 −0.1% COPPER 6.56 +0.1% OIL 99.01 +1.1% PALLADIUM 1114.75 −1.2% PPM 0.300 +0.0% GZD 0.040 −11.1% CAN 0.060 +0.0% BGF 0.025 +0.0% MSV 0.570 +0.0% CCMM 0.485 +0.0% MON 0.385 −6.1% OMI 0.245 −2.0% BUFF 0.800 +2.6% FEO 0.630 −3.1% LIB 0.710 −1.4% NPR 0.620 +0.0% QZM 0.380 +0.0% BVA 0.780 +2.6% ONAU 0.530 +1.9% FMR 0.225 +0.0%
Production / Operations

Guru boasts about sales during Prime Big Deal Days

By The Northwire Desk — AI Analysis Oct 24, 2025 · 12:28 GURU · 5.80 Guru Organic Energy Corp
GURU · Price

Executive Summary

  • Guru Organic Energy Corp. reported significant sales growth during Amazon's October Prime Big Deal Days, outperforming the broader energy drink category in both the United States and Canada.
  • The company achieved a 42% increase in unit sales in the U.S. and an 11% increase in Canada compared to the previous year's record performance.
  • Strategic e-commerce initiatives, including Prime Exclusive Deals and strong keyword rankings, drove the company to its second-best sales day ever on Amazon.com, positioning it for the upcoming holiday season.

Key Details

  • U.S. Performance: Unit sales increased by 42% year-over-year, significantly outpacing the overall energy drink category, which grew by only 6% during the event period.
  • Canada Performance: Unit sales increased by 11% year-over-year, while the total energy drink category in Canada declined by 4%.
  • Market Share Gains: Guru’s U.S. growth rate was seven times the category average, indicating continuous online market share gains.
  • Amazon Rankings:
    • On Amazon.ca, the Guru Zero variety pack ranked No. 2 overall in the energy drink category.
    • The company maintained top positions across branded and competitive keywords on Amazon.ca.
    • On Amazon.com, the company achieved its second-best sales day ever.
  • Key Products: Strong sales were driven by the Guru Zero, Lite, and Punch SKUs, with the Guru Zero lineup specifically noted for driving conversion and acquiring new customers.
  • Future Initiatives: The company is implementing new U.S. e-commerce initiatives to expand reach and accelerate customer acquisition, with specific promotional plans for Black Friday and Cyber Monday.
  • Brand Updates: A refreshed brand look and feel is scheduled to launch before the end of the year.

Notable Quotes

  • Carl Goyette, President and CEO: "Once again, Guru's performance during Amazon's tent-pole events reinforces the strength of our brand and our differentiated proposition in the energy drink category. Achieving 42-per-cent growth in the U.S., while the category grew only 6 per cent -- and delivering one of our best-ever sales days on Amazon.com -- validates our strategy and product positioning."
Read the original news release →

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