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Other

Guru Organic launches Guru Zero orange raspberry sorbet

By The Northwire Desk — AI Analysis Mar 10, 2026 · 18:13 GURU · 5.22 Guru Organic Energy Corp
GURU · Price

Executive Summary

  • Guru Organic Energy Corp. has launched a new product, "Guru Zero Orange Raspberry Sorbet," marking the second flavor in its sorbet series and the sixth addition to the Guru Zero lineup.
  • The product is currently making an early debut in a prominent convenience and gas banner, with broader distribution planned for Quebec retailers and online channels (Guru website, Amazon.ca, Amazon.com) this spring.
  • The launch is supported by a festive summer campaign and follows the success of the previously introduced Guru Zero Dragon Fruit Cherry Sorbet.

Key Details

  • Product Name: Guru Zero Orange Raspberry Sorbet.
  • Flavor Profile: Combines bold citrus brightness of orange with sweet tartness of raspberry.
  • Key Ingredients & Specs:
    • Contains 140 milligrams of natural, organic caffeine from green tea.
    • Zero sugar, zero sucralose, and zero aspartame.
    • Includes green tea catechin (EGCG) and L-theanine for metabolism and focus support.
    • Brewed in Canada.
  • Distribution Strategy:
    • Early debut: Prominent convenience and gas banner (current month).
    • Broader rollout: Quebec retailers and online platforms (Guru website, Amazon.ca, Amazon.com) scheduled for spring.
  • Product Line Context:
    • Second flavor in the sorbet series.
    • Sixth addition to the Guru Zero lineup.
    • Follows the January 2026 launch of Guru Zero Dragon Fruit Cherry Sorbet.
  • Strategic Goal: Expand the "good energy movement" by offering functional, flavorful, and health-conscious alternatives to conventional energy drinks.

Notable Quotes

  • "Guru Zero orange raspberry sorbet is everything summer should feel like -- bright, energizing and made to be shared... With orange raspberry sorbet, we're not just launching a flavour. We're inviting people to step outside, reconnect with our communities and fuel those moments that make summer unforgettable. That's what good energy is all about." — Carl Goyette, President and CEO
Read the original news release →

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