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Production / Operations

Why Smart Capital is Ditching Sugar for Science

By The Northwire Desk — AI Analysis Feb 06, 2026 · 09:32 GURU · 5.51 GURU ORGANIC ENERGY CORP.
GURU · Price

Executive Summary

  • Doseology Sciences Inc. began pilot production of caffeine‑based “Feed That Brain” energy pouches in late January 2026, marking its first foray into nicotine‑free pouch formats.
  • The pilot will be followed by a small direct‑to‑consumer test to collect customer feedback before any larger commercial rollout.
  • The announcement follows Doseology’s December 2024 acquisition of the Feed That Brain brand for $400k (stock issuance) and the appointment of strategic advisor Joseph Mimran on a three‑year, $400k restricted share unit agreement.

Key Details

  • Pilot Product: Caffeine‑based energy pouches under the “Feed That Brain” brand; nicotine‑free, sugar‑free, carbonation‑free.
  • Production Start: Late January 2026 at Doseology’s Kelowna facility (British Columbia).
  • Testing Plan: Small direct‑to‑consumer test expected within weeks to gather feedback and operational data.
  • Acquisition Background: Feed That Brain brand purchased in Dec 2024 for $400,000 paid via stock issuance; previously focused on functional gummies and nootropic supplements.
  • Strategic Advisor: Joseph Mimran engaged for three years, compensated with $400,000 in restricted share units.
  • Current Product Portfolio: Doseology sells Gummies and Collagen products under Feed That Brain in ~500 Canadian retail locations.
  • U.S. Expansion: Doseology USA Inc., established earlier 2026, developing caffeine‑plus‑nootropic/adaptogen pouches; led by CEO Chris Jackson, President/COO Tim Corkum, and Go‑to‑Market Advisor Patrick Sills.
  • Industry Context: Global nicotine pouch market projected to reach $25.40 bn by 2030; energy drinks market expected to grow from $79.4 bn (2024) to $125.1 bn (2030).

Notable Quotes

“This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform,” said Tim Corkum, President and COO of Doseology.
“Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine‑based, pouch‑format energy delivery under a measured and compliant framework.” – Tim Corkum

Materiality Assessment: Non‑Material – Positive (pilot launch provides operational insight but does not constitute a material financial event such as earnings release or major financing).

Read the original news release →

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