Why Smart Capital is Ditching Sugar for Science

Executive Summary

• Doseology Sciences Inc. began pilot production of caffeine‑based “Feed That Brain” energy pouches in late January 2026, marking its first foray into nicotine‑free pouch formats.
• The pilot will be followed by a small direct‑to‑consumer test to collect customer feedback before any larger commercial rollout.
• The announcement follows Doseology’s December 2024 acquisition of the Feed That Brain brand for $400k (stock issuance) and the appointment of strategic advisor Joseph Mimran on a three‑year, $400k restricted share unit agreement.

Key Details

• Pilot Product: Caffeine‑based energy pouches under the “Feed That Brain” brand; nicotine‑free, sugar‑free, carbonation‑free.
• Production Start: Late January 2026 at Doseology’s Kelowna facility (British Columbia).
• Testing Plan: Small direct‑to‑consumer test expected within weeks to gather feedback and operational data.
• Acquisition Background: Feed That Brain brand purchased in Dec 2024 for $400,000 paid via stock issuance; previously focused on functional gummies and nootropic supplements.
• Strategic Advisor: Joseph Mimran engaged for three years, compensated with $400,000 in restricted share units.
• Current Product Portfolio: Doseology sells Gummies and Collagen products under Feed That Brain in ~500 Canadian retail locations.
• U.S. Expansion: Doseology USA Inc., established earlier 2026, developing caffeine‑plus‑nootropic/adaptogen pouches; led by CEO Chris Jackson, President/COO Tim Corkum, and Go‑to‑Market Advisor Patrick Sills.
• Industry Context: Global nicotine pouch market projected to reach $25.40 bn by 2030; energy drinks market expected to grow from $79.4 bn (2024) to $125.1 bn (2030).

Notable Quotes

“This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform,” said Tim Corkum, President and COO of Doseology.
“Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine‑based, pouch‑format energy delivery under a measured and compliant framework.” – Tim Corkum

Materiality Assessment: Non‑Material – Positive (pilot launch provides operational insight but does not constitute a material financial event such as earnings release or major financing).