EQ renews multiyear Canadian media partnership

Executive Summary

• EQ Inc. has renewed a multi-year partnership with one of Canada's leading media and entertainment companies, extending the engagement for three years.
• The renewed agreement expands the scope of work to include data insights, advanced targeting, operational efficiencies, and real-time measurement, leveraging EQ's proprietary geospatial intelligence and behavioral data sets.
• The partnership historically generated over $6 million in engagements, highlighting the material financial significance of the contract renewal.

Key Details

• Contract Duration: Three-year renewal.
• Historical Financial Value: The partnership has historically generated over $6 million in engagements.
• Scope of Work: Expansion includes data insights, advanced targeting, operational efficiencies, and real-time measurement.
• Technology Utilization: The agreement leverages EQ's proprietary data assets, including extensive geospatial intelligence and distinctive behavioral data sets.
• Operational Enhancements: The deal expands the use of EQ's end-to-end media workflow, integrating automation and optimization at every stage of campaign planning, activation, and optimization.
• Analytics Capabilities: Implementation of an advanced real-time analytics and reporting suite powered by proprietary data sets and AI-driven enrichment, providing a unified, always-on view of performance for clients.

Notable Quotes

• "Extending this partnership is a testament to the impactful results we've been able to deliver together... We're excited to continue pushing the boundaries with a partner that shares our commitment to innovation." — Mirko Villalta, Chief Information Officer, EQ Works
• "This renewal underscores the strength of that investment. We're proud to continue supporting one of Canada's most respected media companies with advanced targeting, efficient end-to-end delivery and actionable real-time insights." — Jack Chung, Senior Vice-President, Software Engineering, EQ Works