EQ subsidiary enters partnership with card network

Executive Summary

• EQ Inc.'s wholly owned subsidiary, Integrated Rewards, has entered into a strategic partnership with a leading global card network to expand its card-linked offers platform across Canada.
• The agreement significantly increases the platform's potential cardholder reach and demonstrates the scalability of its infrastructure, allowing for seamless integration with millions of Canadian cardholders.
• Management views this partnership as validation of their strategy to become the dominant infrastructure layer for cashback rewards in Canada, citing growing confidence from major financial institutions.

Key Details

• Parties Involved: EQ Inc. (via subsidiary Integrated Rewards) and a leading global card network.
• Scope: Expansion of card-linked offers to eligible cardholders across Canada.
• Strategic Impact:
  • Expands Integrated Rewards' publisher ecosystem.
  • Provides access to a cardholder base that would have taken years to build organically.
  • Connects participating merchants with millions of Canadians seeking cashback rewards.
• Management Commentary:
  • Adrian Ramirez (VP, Integrated Rewards) noted the infrastructure was designed for this scale to make partnerships seamless.
  • Geoffrey Rotstein (President and CEO, EQ Works) stated the partnership signals growing market confidence in the technology and team, and is expected to lead to more significant partnerships.
• Company Positioning: EQ Inc. aims to build Canada's most scalable card-linked offer platform, leveraging a growing roster of national merchants and financial institution partnerships.

Notable Quotes

• "Card-linked offers only create real value when they reach the right cardholders at scale... Our infrastructure was purposely designed and built for this scale and to make these types of partnerships seamless to integrate." — Adrian Ramirez, Vice-President of Integrated Rewards
• "Our team has worked to gain the confidence of major financial institutions and can now place highly targeted, data-driven offers in front of far more Canadians and generate measurable results for our merchant partners. This is an integral part of our strategy, a strong signal of the growing confidence the market has in Integrated Rewards' technology and team, and we believe the start of many more significant partnerships." — Geoffrey Rotstein, President and Chief Executive Officer of EQ Works