Original News Release
Curaleaf launches Select Briq 2 vape
Mr. Boris Jordan reports
LEADING CANNABIS BRAND SELECT UNVEILS BRIQ 2, THE NEW GOLD STANDARD FOR SMOOTH, FLAVORFUL VAPING
Curaleaf Holdings Inc.'s Select has launched Select Briq 2, a first-of-its kind vape, built to offer better flavour, a consistent experience and real-time dose visibility from first draw to last.
Building on the success of Select Briq, which launched across the country in 2023 as the first-ever two-gram vape, Select Briq 2 introduces flavour protection technology, which preserves oil integrity and flavour over time, and meter mode intelligence, which provides real-time dose visibility for precise, consistent use.
"Select's journey has always been rooted in an obsession with being better," said Boris Jordan, chairman and chief executive officer of Curaleaf, the company behind the Select brand. "With Select Briq 2, we're raising the bar again, delivering technology designed to protect flavour, reduce clogging, and provide greater dosing control for ultrasmooth and consistent performance. Select is the No. 1 selling premium vape in the market for a reason, and we are proud to build on that success with a product that we believe will become the new gold standard."
This new design reflects a larger category transition from convenience to intention, transforming basic product functionality into thoughtful design. In addition to the growing demand for discreet, customizable experiences, 58 per cent of cannabis vape consumers are seeking solutions to clogging and blocked airflow. Select Briq 2 was engineered to address these real-world challenges, providing a more reliable, repeatable experience while helping consumers understand and manage their dosing more effectively.
"From the beginning, our goal was to design a vape that actually responds to how people consume cannabis," said Jessie Kater, senior vice-president of innovation, research and development at Curaleaf. "Every feature in Select Briq 2 is rooted in real consumer feedback -- from flavour protection and advanced heating to dosing insights -- making the experience intuitive, consistent and dependable over time."
Select Briq 2 features include:
Flavour protection technology: Innovative ceramic heating element with advanced temperature control heats only the oil being used, helping prevent overheating that degrades flavour, so the oil stays fresh and true to strain, delivering richer flavour and a far smoother pull.
Meter mode intelligence: Proprietary full-front digital screen ensures real-time dose visibility, delivering a responsive, customizable experience for each draw.
Superior oil: Oil crafted to the highest quality standards and tested beyond many state requirements, delivering a cleaner, better tasting vape.
Modern design: Sleek, compact, rechargeable design with intuitive auto-draw and discreet mode for effortless use -- now enhanced with improved airflow and reduced clogging for more consistent performance.
Select Briq 2 also marks the debut of Select Better, an evolved visual identity that reflects the brand's clean, pure oil and a reimagined product architecture crafted for a more intuitive, seamless user experience.
The Select Briq 2 portfolio now offers more than 60 strains, reflecting increasing demand for variety and personalization, all within a streamlined structure of three defined series: flavour, legacy and live.
The flavour series delivers bright, expressive profiles inspired by familiar, fruit-forward cannabis strains, offering accessible and enjoyable experiences for flavour-first consumers.
The legacy series celebrates classic, heritage strain profiles -- earthy, gassy, piney and herbal -- crafted for those who value authenticity and strain fidelity.
The live series features limited live rosin and live resin extracts, designed to showcase true plant expressions for consumers seeking premium, strain-specific experiences.
The refreshed system is designed around how modern consumers discover, choose and experience cannabis, bringing greater clarity, confidence and approachability to the entire Select portfolio.
Beginning March 20, 2026, Select Briq 2 will start to rollout at Curaleaf and third party retail locations in both medical and adult-use regulated cannabis markets nationwide, including AZ, CT, FL, IL, MA, MD, ME, NJ, NV, NY, OH, PA and UT.
About Select
Select is a leading cannabis brand renowned for delivering high-quality, innovative cannabis products that elevate both adult-use and therapeutic experiences. Committed to innovation, purity and performance, and built on rigorous testing standards and advanced oil technology, Select delivers thoughtfully designed products, including precision-dosing vapes, next-generation hardware and edible formulations that empower consumers to "Select Better."
As part of Curaleaf Holdings, Select is available across most U.S. states where adult-use is legal and continues to set benchmarks in quality, consistency and user experience.
About Curaleaf Holdings Inc.
Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf, Select, Grassroots, Find and Anthem, provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.
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