Curaleaf launches Select Briq 2 vape

Executive Summary

• Curaleaf Holdings Inc.'s Select brand has launched Select Briq 2, a new two-gram vape device featuring advanced flavor protection technology and meter mode intelligence for real-time dose visibility.
• The product addresses consumer pain points such as clogging and inconsistent dosing, offering a smoother, more reliable vaping experience with improved airflow and heating elements.
• The rollout is scheduled to begin on March 20, 2026, across Curaleaf and third-party retail locations in 13 regulated medical and adult-use markets nationwide.

Key Details

• Product Name: Select Briq 2
• Key Technologies:
  • Flavor Protection Technology: Innovative ceramic heating element with advanced temperature control heats only the oil being used to prevent overheating and flavor degradation.
  • Meter Mode Intelligence: Proprietary full-front digital screen provides real-time dose visibility for precise, consistent use.
• Product Portfolio:
  • Offers more than 60 strains across three defined series:
    • Flavor Series: Bright, expressive profiles inspired by fruit-forward strains.
    • Legacy Series: Classic, heritage strain profiles (earthy, gassy, piney, herbal).
    • Live Series: Limited live rosin and live resin extracts for premium, strain-specific experiences.
• Design Features: Sleek, compact, rechargeable design with intuitive auto-draw, discreet mode, improved airflow, and reduced clogging.
• Brand Identity: Debut of "Select Better," an evolved visual identity reflecting clean, pure oil and reimagined product architecture.
• Launch Date: March 20, 2026.
• Availability: Curaleaf and third-party retail locations in medical and adult-use regulated cannabis markets nationwide.
• Target Markets: Arizona (AZ), Connecticut (CT), Florida (FL), Illinois (IL), Massachusetts (MA), Maryland (MD), Maine (ME), New Jersey (NJ), Nevada (NV), New York (NY), Ohio (OH), Pennsylvania (PA), and Utah (UT).

Notable Quotes

• "Select's journey has always been rooted in an obsession with being better... With Select Briq 2, we're raising the bar again, delivering technology designed to protect flavour, reduce clogging, and provide greater dosing control for ultrasmooth and consistent performance." — Boris Jordan, Chairman and CEO, Curaleaf
• "From the beginning, our goal was to design a vape that actually responds to how people consume cannabis... Every feature in Select Briq 2 is rooted in real consumer feedback -- from flavour protection and advanced heating to dosing insights -- making the experience intuitive, consistent and dependable over time." — Jessie Kater, Senior Vice-President of Innovation, Research and Development, Curaleaf