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Other

Bragg Gaming extends PAM agreement with Entain

By The Northwire Desk — AI Analysis Jan 09, 2026 · 15:30 BRAG · 3.10 Bragg Gaming Group Inc
BRAG · Price

Executive Summary

  • Bragg Gaming Group Inc. has extended its Player Account Management (PAM) agreement with Entain PLC for its Dutch subsidiary, BetCity.nl.
  • The extension secures Bragg's proprietary PAM platform, online casino content, and sports betting products for BetCity.nl in the Netherlands until at least May 31, 2026.
  • CEO Matevz Mazij stated that the extension supports the potential migration of the BetCity.nl brand to Entain’s proprietary platform and is expected to materially contribute to reported revenues through regular and migration services.

Key Details

  • Counterparty: Entain PLC (specifically its Dutch operator, BetCity.nl).
  • Agreement Type: Extension of existing Player Account Management (PAM) agreement.
  • Duration: At least five months, expiring on May 31, 2026.
  • Scope of Services: Continued utilization of Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products.
  • Strategic Context: The extension facilitates the potential migration of the BetCity.nl brand to Entain’s proprietary platform following Entain's acquisition of BetCity.nl in 2023.
  • Financial Impact: Management expects the agreement to materially contribute to reported revenues via regular services and migration services over the coming months.
  • Future Outlook: While further agreements beyond May 2026 are anticipated, there is no assurance that such new agreements will be executed.

Notable Quotes

  • "We're proud of Bragg's role in the launch and subsequent successful growth of BetCity.nl, which has become a market-leading on-line sports betting and casino operator in the Netherlands, built on the Bragg PAM and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain's proprietary platform. The latest PAM extension agreement is intended to support that, and, while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months." — Matevz Mazij, Chief Executive Officer of Bragg
Read the original news release →

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