GURU Organic Energy Continues Its Record-Breaking Streak on Amazon During Black Friday-Cyber Monday

Executive Summary

• GURU Organic Energy reported record Amazon sales during the Black Friday‑Cyber Monday (BFCM) period, with unit growth of 94% in Canada and 73% in the United States versus the prior year.
• The company outperformed the overall energy‑drink category by a wide margin (four‑times category growth in Canada; nearly double in the U.S.) and secured the #2 market‑share position in Canada during the event.
• Strong first‑page product placements and robust performance of the Zero lineup were highlighted as key drivers, reinforcing GURU’s ecommerce strategy heading into 2026.

Key Details

• Growth Metrics:
• Canada: +94% unit sales YoY (Nov 20 – Dec 1, 2025).
• United States: +73% unit sales YoY (same period).
• Category Comparison (Stackline data):
• Energy‑drink category growth: +21% in Canada, +40% in the U.S. during BFCM.
• GURU’s growth vs. category: 4× faster in Canada; ~1.8× faster in the U.S.
• Market Share:
• Ranked #2 overall in the Canadian Amazon energy‑drink segment with a 21.3% share for the event period.
• Product Visibility:
• Four GURU products placed within the Top 10 search results for “energy drink” on Amazon Canada.
• Zero and Lite variety packs drove high conversion rates among new and repeat customers.
• Strategic Commentary (CEO Carl Goyette):
• BFCM performance validates ecommerce growth strategy and consumer demand for clean, organic energy drinks.
• Momentum expected to continue into 2026, supported by expanding distribution, brand awareness, and digital‑marketing initiatives.

Notable Quotes

• “Our Black Friday and Cyber Monday performance marks another major milestone in GURU's ecommerce growth story… validates our strategy and demonstrates the strength of consumer demand for Good Energy that's better for them and better for the planet.” – Carl Goyette, President & CEO
• “We’re also encouraged by the strong performance of our Zero lineup, which continues to resonate with health‑conscious consumers seeking sugar‑free options without artificial sweeteners.” – Carl Goyette

Materiality Assessment: Non-Material – Positive (the release highlights strong sales growth but does not disclose new financial results or material corporate actions).