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M&A / Property

Bragg Inks Global Agreement Extension with 711 Group

By The Northwire Desk — AI Analysis Dec 10, 2025 · 07:45 BRAG · 3.02 BRAGG GAMING GROUP INC.
BRAG · Price

Executive Summary

  • Bragg Gaming Group announced a three‑year extension of its Player Account Management (PAM) platform and content suite with 711 Group, enabling the launch of the 711.be online casino in Belgium.
  • The agreement builds on the successful rollout of 711.nl in the Netherlands and positions Bragg for future joint casino/sportsbook launches in additional regulated jurisdictions.
  • The extension highlights Bragg’s turnkey solution—including its proprietary PAM, Bragg HUB content delivery platform, and FUZE™ engagement tools—as a high‑margin growth driver in regulated iGaming markets.

Key Details

  • Agreement Scope: Extension of existing PAM, online casino content, player engagement, and gamification services to 711 Group for the new 711.be brand in Belgium.
  • Term: Three‑year deal covering launch and ongoing operations, with potential for further joint launches in other regulated or newly regulating markets.
  • Technology Stack: Bragg’s core PAM platform, Bragg HUB casino & sportsbook content delivery, FUZE™ promotional/engagement suite (AI game recommendation, free rounds, themed widgets, tournaments, quests, bonuses, jackpots). Recent tool additions include Big Ticket Bonanza and FUZE™ Arcade.
  • Strategic Rationale: Provides 711 Group a flexible, regulatory‑compliant platform to scale operations across jurisdictions; reinforces Bragg’s position as a leading B2B iGaming technology provider in high‑margin regulated markets.
  • Quotes:
  • Matevz Mazij, CEO, Bragg Gaming Group – emphasized the partnership as proof of product quality and the strategic importance of Belgium.
  • Gilles De Backer, COO, 711.nl – highlighted the success in the Netherlands and the seamless market entry enabled by Bragg’s solution.

Notable Quotes

  • “Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities.” – Matevz Mazij, CEO, Bragg Gaming Group
  • “The partnership with Bragg has been a resounding success in the Netherlands… Extending this relationship into Belgium was a natural next step.” – Gilles De Backer, COO, 711.nl
Read the original news release →

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