Happy's Heal signs 10-unit franchise deal in Colorado

Executive Summary

• Heal Wellness, a brand of Happy Belly Food Group Inc., signed a 10‑unit franchise development agreement for the state of Colorado with a multi‑unit operator.
• The deal is part of Happy Belly’s disciplined U.S. franchising expansion strategy and adds to its pipeline of 178 locations in development (30 already open).
• Management highlights that the partnership will accelerate market entry, generate recurring royalty revenue, and support long‑term shareholder value.

Key Details

• Agreement Scope: 10 new Heal Wellness franchise units in Colorado.
• Partner: United States‑based multi‑unit operator experienced in real‑estate, operations, and development execution (partner name not disclosed).
• Strategic Rationale: Enables asset‑light expansion, leverages local market knowledge, and aligns with the brand’s functional‑nutrition positioning.
• Current Brand Footprint: 30 Heal Wellness locations operating; >178 sites in various stages of development across Canada and the U.S.
• Corporate Portfolio Context: Happy Belly Food Group holds commitments for 666 retail franchise locations across multiple emerging brands.
• Growth Expectations: Accelerated entry into Colorado’s health‑and‑wellness market, targeting young professionals, students, and fitness‑oriented consumers; anticipated to boost royalty streams and shareholder value.

Notable Quotes

“This 10‑unit commitment reinforces our approach of entering new states with strong, well‑capitalized, multi‑unit franchise partners… It allows us to accelerate market entry while maintaining brand standards and unit‑level economics.” – Sean Black, CEO, Happy Belly Food Group

“We believe Heal Wellness is exceptionally well positioned for growth in the United States, and Colorado is another important step as we build a durable and disciplined U.S. franchise footprint.” – Sean Black