Happy Belly Food Group's Rosie's Burgers Secures Greater Montreal's First South Shore Real-Estate Location in Longueil's Greenfield Park, Quebec

Executive Summary

• Happy Belly Food Group announced that franchise partner Carma Hospitality has secured a third real-estate location for Rosie's Burgers in Greenfield Park, Quebec, marking the brand's first South Shore location in the province.
• The new site is part of a contractually committed 10-unit development agreement and is expected to open later in 2026.
• Rosie's Burgers currently has 16 locations open with over 114 secured under multi-unit and area development agreements across Canada, while Happy Belly's broader platform holds 686 contractually committed franchise locations.

Key Details

• Franchisee: Carma Hospitality (multi-unit partner)
• Location: Greenfield Park, Longueil, Quebec (South Shore)
• Development Agreement: Third secured location under a contractually committed 10-unit development agreement for Rosie's in Quebec
• Expected Opening: Later in 2026
• Brand Footprint: 16 locations currently open; 114+ secured under multi-unit and area development agreements across Atlantic Canada, Quebec, Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan
• Company Platform: 686 contractually committed franchise locations across multiple emerging brands at various stages of development, construction, and operation
• Market Demographics: Greenfield Park serves a dense residential base of 254,000+ residents, with a broader agglomeration reaching 430,000+ people; strategically positioned along high-traffic corridors like Boulevard Taschereau
• Growth Strategy: Dual expansion model combining franchised growth with targeted corporate store openings to scale rapidly and establish Rosie's as Canada's leading smash burger brand

Notable Quotes

• "Securing a Rosie's location on Montreal's South Shore marks an exciting foothold for the brand in one of Longueuil's busiest and most established commercial areas, and is another meaningful step forward in our Quebec expansion strategy," said Sean Black, Chief Executive Officer.
• "To see a franchisee expand with us across multiple brands and multiple units is a strong validation of our operating model, the quality of our brand portfolio, and the long-term opportunity we are building at Happy Belly."
• "We are just getting started," added Sean Black.