GURU Organic Energy Continues Its Record-Breaking Streak on Amazon Prime Days in October

Executive Summary

• GURU Organic Energy reported a 42% increase in U.S. unit sales and an 11% increase in Canadian unit sales during Amazon’s October Prime Big Deal Days, far outpacing the overall energy‑drink category.
• The company captured top search‑term placements on both Amazon.ca and Amazon.com, with its GURU Zero Variety Pack ranking #2 in the U.S. energy‑drink category.
• Management highlighted the momentum as a platform for aggressive Black Friday/Cyber Monday promotions and a refreshed brand launch ahead of the holiday season.

Key Details

• U.S. performance: 42% unit‑sales growth vs. prior year; category grew only 6%, making GURU’s growth seven times the market average.
• Canadian performance: 11% unit‑sales growth vs. prior year; overall category declined 4% during the same period.
• Category comparison (Stackline data): Energy‑drink category – −4% in Canada, +6% in the U.S.; GURU outperformed both markets.
• Amazon rankings:
• Amazon.ca – top positions for branded and competitive keywords; GURU Zero Variety Pack #2 overall in energy‑drink category.
• Amazon.com – second‑best sales day ever; strong placements for multiple category keywords across SKUs (GURU Zero, Lite, Punch).
• Strategic initiatives: New U.S. e‑commerce campaigns planned to expand reach and accelerate customer acquisition; promotional programs slated for Black Friday/Cyber Monday; refreshed brand look to launch before year‑end.
• Management comment (Carl Goyette, President & CEO): Emphasized that the Prime Day results validate the company’s brand positioning and set a strong foundation for the holiday season, noting especially the performance of the GURU Zero lineup.

Notable Quotes

“Achieving 42% growth in the U.S., while the category grew only 6% … validates our strategy and product positioning.” – Carl Goyette, President & CEO

All forward‑looking statements are subject to risks and uncertainties detailed in the company’s filings.