Happy Belly's Heal obtains store location in Texas

Executive Summary

• Happy Belly Food Group’s Heal Wellness franchise secured its second U.S. real‑estate location in Lubbard, Texas, with a planned opening in 2026.
• The new site advances the company’s 10‑unit development agreement for Heal Wellness and follows the first U.S. location announced on Nov. 6, 2025.
• Heal Wellness now has 30 operating locations, more than 178 in development, contributing to Happy Belly’s total of 666 contractually committed franchise sites across its brand portfolio.

Key Details

• Location: Lubbock, Texas – second U.S. site for Heal Wellness; development led by a Texas‑based multi‑unit franchise partner.
• Timeline: Planned opening in 2026 as part of the existing 10‑unit development agreement.
• Market Rationale: Warm climate supporting year‑round demand for smoothies and acai bowls, strong population growth, active‑lifestyle demographics, and a pro‑business environment.
• Demographics: Lubbock metro area > 360,000 people; Texas Tech University enrollment ~41–42k students providing consistent foot traffic.
• Brand Footprint: Heal Wellness currently operates 30 locations, with > 178 sites in development across Canada and the U.S.
• Happy Belly Portfolio: Total of 666 contractually committed retail franchise locations spanning multiple emerging food brands (e.g., Rosie's Burgers, Yolks Breakfast, Via Cibo).
• Strategic Significance: Demonstrates accelerated execution of Heal Wellness’s North‑American expansion plan and reinforces Happy Belly’s growth engine for long‑term shareholder value.

Notable Quotes

“Today's announcement reflects continued momentum for Heal Wellness as we strategically expand the brand into the United States alongside our multiunit franchise partners.” – Sean Black, CEO, Happy Belly Food Group

“We are just getting started.” – Sean Black, CEO, Happy Belly Food Group