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Production / Operations

Happy Belly Food Group's Multi-Unit Franchisee for Heal Wellness QSR in Texas Secures Second U.S. Real-Estate Location in Lubbock

By The Northwire Desk — AI Analysis Jan 05, 2026 · 06:01 HBFG · 2.23 Happy Belly Food Group Inc.
HBFG · Price

Executive Summary

  • Happy Belly Food Group announced that its Heal Wellness brand has secured a second U.S. real‑estate location in Lubbock, Texas, with an opening planned for 2026.
  • The new site is part of a 10‑unit development agreement and follows the first U.S. location announced on November 6, 2025, highlighting rapid expansion into the United States.
  • Heal Wellness now has 30 operating locations and more than 178 sites in development, contributing to Happy Belly’s portfolio of 666 contractually committed franchise locations across multiple emerging brands.

Key Details

  • Location secured: Lubbock, Texas – second U.S. site for Heal Wellness.
  • Development partner: Texas‑based multi‑unit franchise partner will develop the site.
  • Planned opening: 2026.
  • Strategic context: Expansion supports Happy Belly’s goal to scale Heal into a leading smoothie and açaí bowl brand across North America.
  • Market rationale: Warm climate, strong population growth, health‑and‑wellness culture, and a pro‑business environment in Texas are cited as favorable for year‑round demand.
  • Current footprint of Heal Wellness: 30 locations open; >178 locations in development.
  • Overall Happy Belly franchise commitment: 666 contractually committed retail franchise locations across its portfolio of emerging food brands.
  • Leadership comment: Sean Black, CEO, emphasized the “continued momentum” and “predictable and disciplined growth engine” driving expansion.

Notable Quotes

“Today's announcement reflects continued momentum for Heal Wellness as we strategically expand the brand into the United States alongside our multi‑unit franchise partners,” – Sean Black, Chief Executive Officer, Happy Belly Food Group.

“Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and now the United States to create long‑term value for our shareholders.” – Sean Black, CEO.

Read the original news release →

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