Snipp Interactive Announces $745,560 Contract to Power a Specialized Pet Care Loyalty Program

Executive Summary

• Snipp Interactive Inc. signed a $745,560 contract to operate a points‑based loyalty program for the professional community of a leading global CPG pet‑care brand.
• The engagement includes delivery of Snipp’s loyalty platform backend, point‑management system, fraud‑prevention tools, and ongoing reporting/analytics.
• The win expands Snipp’s relationship with the CPG parent company and replaces a century‑old incumbent provider, highlighting confidence in Snipp’s AI‑driven receipt recognition and data‑orchestration capabilities.

Key Details

• Contract Value: $745,560 (USD) for implementation and ongoing support of the loyalty program.
• Client: Unnamed leading global consumer packaged goods (CPG) company’s pet‑care brand (subsidiary of a multinational corporation).
• Program Scope:
• Points earned by qualified professionals, breeders, and enthusiasts via receipt uploads and member referrals.
• Redemption for digital/physical rewards, product savings, complementary kits, and educational resources.
• Snipp’s Deliverables:
• Loyalty platform backend and point‑management system.
• AI‑powered fraud monitoring and intervention tools.
• Continuous reporting, analytics, and program optimization services.
• Strategic Significance: Replaces a long‑standing incumbent provider (>100 years in market), demonstrating client confidence in Snipp’s machine‑learning receipt recognition, AI fraud detection, and data orchestration capabilities.
• Growth Implication: Strengthens Sniff’s foothold in professional‑audience loyalty programs and expands its revenue base within the pet‑care segment of a major CPG portfolio.

Notable Quotes

“We are excited to expand our work with this global CPG leader and support this important professional community,” said Atul Sabharwal, CEO of Snipp Interactive.

All boilerplate, forward‑looking disclaimer, and company background sections have been omitted for brevity.