Stingray Acquires DMI, Adding 8,500 Locations to its U.S. In-Store Audio Advertising Network

Executive Summary

• Stingray announced the acquisition of U.S.-based DMI, adding approximately 8,500 retail locations to its in‑store audio advertising network and bringing total coverage to about 33,500 locations.
• The deal positions Stingray as the undisputed leader in U.S. pharmacy‑sector audio advertising, now serving the two largest pharmacy chains nationwide.
• DMI’s additional capabilities—including cinema advertising, brand‑marketing support, and event production—will broaden Stingray’s service offering for enterprise clients.

Key Details

• Target: DMI Music & Media Networks (U.S. leader in music branding and in‑store audio advertising).
• Strategic Rationale: Expand Stingray’s retail media footprint by ~8,500 locations; solidify leadership in the U.S. pharmacy audio market; enhance service portfolio with cinema, brand‑marketing, and event production capabilities.
• Network Impact: Total in‑store audio advertising reach increases to roughly 33,500 retail sites across North America.
• Key Clients Added: Includes a large national pharmacy chain and other major pharmacy retailers.
• Leadership Continuity: Founder & CEO Tena Clark will remain with DMI under Stingray ownership, facilitating integration and leveraging combined resources.
• Executive Comments:
• Eric Boyko, President/Co‑founder/CEO of Stingray – highlighted the acquisition as a “pivotal moment” for U.S. growth and leadership in pharmacy audio advertising.
• Tena Clark, Founder & CEO of DMI – expressed enthusiasm about continuing DMI’s journey within the Stingray family.

Notable Quotes

• “I am thrilled to continue DMI's journey as part of the Stingray family… I am excited to work with the team to bring even greater value and innovation to our clients.” – Tena Clark, Founder & CEO, DMI
• “By welcoming DMI to Stingray, we are not only expanding our retail media network by 8,500 locations but also cementing our leadership position in the U.S. in‑store audio advertising market.” – Eric Boyko, President, Co‑founder & CEO, Stingray

The release contains forward‑looking statements regarding expected synergies and growth opportunities; actual results may differ.