Cizzle Brands Partners with NHL MVP Nathan MacKinnon and USA Hockey to Launch Two New Iconic Flavours of CWENCH Hydration(TM); Announces Results of Annual General Meeting

Executive Summary

• Cizzle Brands announced the launch of two new CWENCH Hydration™ flavours – Golden Berry (in partnership with NHL star Nathan MacKinnon) and Miracle On Ice™ (licensed from USA Hockey).
• The flavours are positioned as limited‑time offerings aimed at athletes and fans, featuring “6+ electrolytes, zero sugar” formulation and targeting expanded distribution in North American grocery, convenience and specialty channels.
• Shareholders approved all items at the 2026 Annual General Meeting, including re‑appointment of MNP LLP as outside auditor and election of seven directors, with 37.973% of shares represented.

Key Details

• Product Launch
• New SKUs: Golden Berry (collaboration with Nathan MacKinnon) and Miracle On Ice™ (licensed from USA Hockey).
• Flavour profiles: Golden Berry – bold, sweet‑tart; Miracle On Ice™ – cherry, citrus, blue raspberry “red‑white‑and‑blue” burst.
• Both marketed as limited‑time offerings (LTO) within the CWENCH Hydration portfolio.

• Formulation highlights: 6+ electrolytes, zero sugar, athlete‑centric focus; already available in thousands of stores across Canada, the U.S., and Europe.

• Partnerships

• Miracle On Ice™ created under license from Miracle On Ice, LLC and in collaboration with USA Hockey (referencing the 1980 “Miracle on Ice” Olympic victory).

• Golden Berry developed with input from NHL superstar Nathan MacKinnon to honor his performance mindset.

• Annual General Meeting (AGM) Results

• Held: Tuesday, January 21, 2026.
• Shareholder participation: 37.973% of issued and outstanding common shares voted in person or by proxy.

• All resolutions passed unanimously:

  • Election of directors – John Celenza, Geoff Bedford, Michael Doolan, Nunziato Fattore, Lauri Holomis, Ndamukong Suh.
  • Re‑appointment of MNP LLP as outside auditors.

• Quotes

• “Golden Berry and Miracle On Ice™ represent our commitment to innovation and athlete‑centered product experiences,” said John Celenza, Founder, Chairman & CEO.

Notable Quotes

“With Golden Berry, we teamed up with Nathan because his work ethic and dedication define championship mentality. Miracle On Ice™ is a tribute to a defining moment in sports history and to the athletes and fans chasing their next breakthrough.” – John Celenza, Founder, Chairman & CEO

Materiality Assessment: Non‑Material – Positive (product flavour introductions and routine AGM approvals are positive but not expected to have a material impact on financial results).