Production / Operations
Cizzle Brands Corporation Announces CWENCH Hydration as Official Sports Drink of New York State Amateur Hockey Association; Provides Operational Update

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Executive Summary
- Cizzle Brands’ flagship brand CWENCH Hydration™ was named Official Hydration Partner of the New York State Amateur Hockey Association (NYSAHA) under a multi‑year sponsorship agreement.
- The company provided a detailed five‑year operational and financial outlook for its manufacturing business, branded consumer products, and consolidated results, projecting strong revenue growth and a path to sustained profitability.
- Management highlighted expected compounded annual growth rates of 25% for manufacturing revenues, 45% for branded product revenues, and 55% CAGR for adjusted EBITDA through FY2030.
Key Details
- Sponsorship Agreement: CWENCH Hydration™ becomes the Official Sports Drink of NYSAHA, covering >34,000 youth players and 6,000 coaches; includes presenting sponsor role for Girls’ and Boys’ Players of the Month program and digital brand presence on NYSAHA platforms.
- Manufacturing Business Outlook (5‑yr):
- Current contracted production volume: ~$184 M with a minimum take‑or‑pay floor.
- Projected revenue CAGR: ~25%.
- FY2030 manufacturing revenue target: $85–$95 M.
- Branded Consumer Products Outlook (5‑yr):
- Driven by expanded distribution and additional USA Hockey affiliate agreements.
- Projected revenue CAGR: ~45%.
- FY2030 branded product revenue target: $75–$85 M.
- Consolidated Outlook (5‑yr):
- Expected net sales FY2030: $160–$180 M.
- Adjusted EBITDA projected at $15 M in FY2027, growing to ~ $59 M by FY2030 (55% CAGR).
- Strategic Rationale: Integration of Flow Water Inc.’s co‑manufacturing business provides a stable production base and enables operating leverage across manufacturing and branded segments.
- Management Comments: CEO John Celenza emphasized the strategic fit of grassroots hockey partnerships and the growth potential of CWENCH Hydration™ in New York and nationwide.
Notable Quotes
“It’s in our DNA at Cizzle to support grassroots hockey in strategic locations… If you can make it in New York, you can make it anywhere.” – John Celenza, Founder, Chairman & CEO, Cizzle Brands Corporation
Materiality Assessment: Material – Positive (the release contains forward‑looking financial projections and a significant partnership that could materially affect the company’s future performance).
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Jun 29, 2026 · 07:50