CANYON CREEK LAUNCHES NEW PRODUCT

Executive Summary

• Canyon Creek Food Company entered into an agreement to launch a new seafood‑based product sold through a big‑box retailer in Western Canada and nationally via food‑service distributors.
• The company projects the new product will generate over $2,000,000 in annual sales.
• Launch expands the company's portfolio beyond soups into the seafood segment, increasing market reach.

Key Details

• Agreement signed to introduce a seafood‑based product line.
• Distribution channels:
• Big‑box retailer (Western Canada) – retail shelf presence.
• National food‑service distributors – broader institutional sales.
• Expected annual revenue contribution from the new product: > $2 million.
• Product positioned as preservative‑free, natural, and fresh, aligning with Canyon Creek’s brand strategy.

Notable Quotes

• “The Company has entered into an agreement to launch a seafood-based product that will be sold through a distributor. This product will be sold in a big‑box retailer in Western Canada and through food service nationally. We believe that this agreement sets the stage to generate over $2,000,000 in annual sales.” – Terry Alty, President

Materiality Assessment: Material – Positive (introduces a new revenue stream with a quantified sales target).