Cizzle Brands Corporation Launches SnakStars(TM) Sport Bites: A Nut-Free, High-Protein, High-Fibre Snack Designed for Active Kids

Executive Summary

• Cizzle Brands announced the launch of SnakStars™ Sport Bites™, a high‑protein (16 g) and high‑fibre (10 g) nut‑free snack for active kids.
• The product will debut in the third week of February across major Canadian sporting‑goods retailers, including Sport Chek, Source for Sports, Well.ca, Healthy Planet, CanCo Gas, FGL Quebec, Canadian Tire and Pro Hockey Life.
• This launch expands Cizzle’s sports‑nutrition food portfolio following the earlier introduction of HappiEats™ Sport Pasta™, signaling continued growth in the company’s better‑for‑you snack segment.

Key Details

• Product specs: Each 2‑serving bag contains 16 g protein, 10 g fibre; nut‑free; available in Apple Cinnamon and Frosted Vanilla flavors.
• Retail rollout: Initial shelf placement begins the third week of February at Sport Chek nationwide and select Source for Sports locations; additional carriers (Well.ca, Healthy Planet, etc.) will stock the product in the coming months.
• Packaging: Sold in 12‑bag caddies for national distribution.
• Strategic purpose: Targets high‑traffic sporting‑goods channels to reach families seeking nutritious, convenient snacks for active children.
• Portfolio context: Adds to Cizzle’s sports‑nutrition lineup that already includes CWENCH Hydration™, Spoken™ Nutrition, and HappiEats™ Sport Pasta™.

Notable Quotes

“Parents are frustrated with what passes for ‘healthy’ in the kids’ snack aisle,” said John Celenza, Chairman and CEO. “SnakStars Sport Bites are built differently. They deliver real protein, real fibre, and real ingredients – without nuts – so families don’t have to compromise between nutrition and taste.”