Cizzle Brands Corporation Announces U.S. Retail Expansion with Launch of CWENCH Hydration at 109 Target locations in the U.S.

Executive Summary

• Cizzle Brands’ flagship sports hydration brand, CWENCH Hydration, has launched in 109 Target stores across the United States and on Target.com – the company’s first national U.S. retail listing.
• The rollout focuses initially on Target locations in the Northeast and Midwest, leveraging existing partnerships with amateur hockey and lacrosse organizations.
• The launch follows Cizzle’s recent acquisition of the CWENCH Hydration Factory to ensure production capacity for the expanded U.S. distribution.

Key Details

• Retail Presence: 109 Target stores nationwide plus online availability on Target.com.
• Product Offering: Three ready‑to‑drink (RTD) flavours – Blue Raspberry, Rainbow Swirl, and Tropical Flow – placed in Target’s isotonic and sports drink sections.
• Strategic Focus: Initial rollout concentrated in Northeast and Midwest regions where Cizzle has built brand equity with key sports communities.
• Partnerships Leveraged: USA Lacrosse, USA Hockey, NYSAHA, Minnesota Hockey, Massachusetts Hockey, Michigan Amateur Hockey Association.
• Production Capacity: Acquisition of the CWENCH Hydration Factory completed to support U.S. rollout and meet anticipated demand.
• Previous Availability: CWENCH has been sold at select U.S. retailers (Life Time Fitness, United Supermarkets) since May 2025.
• CEO Quote: “Launching CWENCH at Target is a pivotal moment for us as we continue our expansion into the United States… now, we’re giving those families and athletes the national accessibility they’ve been asking for.” – John Celenza, Founder, Chairman & CEO.

Notable Quotes

“Launching CWENCH at Target is a pivotal moment for us as we continue our expansion into the United States,” said John Celenza, Founder, Chairman and CEO of Cizzle Brands Corporation. “We’ve spent the last year building a massive groundswell of support in Canada and through our deep roots in the U.S. hockey and lacrosse communities—now, we’re giving those families and athletes the national accessibility they’ve been asking for.”

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