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Production / Operations

Loblaw advances AI in Canadian retail with first-of-its-kind shopping app in ChatGPT

By The Northwire Desk — AI Analysis Feb 12, 2026 · 07:00 L · 66.28 LOBLAW COMPANIES LIMITED
L · Price

Executive Summary

  • Loblaw Companies Limited launched a first‑of‑its‑kind “PC Express” shopping app integrated within ChatGPT, enabling Canadians to shop for groceries via conversational AI.
  • The initiative expands Loblaw’s use of OpenAI technology, also providing ChatGPT Enterprise to corporate employees to boost productivity and innovation across the business.
  • Executives highlighted the launch as a major step in positioning Loblaw as a North‑American leader in retail AI innovation.

Key Details

  • Launch Date: February 12 2026 – app available immediately within ChatGPT.
  • Functionality: Users can explore menu ideas, curate ingredient lists, and receive product suggestions from their local Loblaw store, all through conversational interaction with ChatGPT.
  • Technology Partner: OpenAI; the solution leverages ChatGPT Enterprise for both consumer‑facing and internal corporate use.
  • Internal Adoption: Loblaw employees will be equipped with ChatGPT Enterprise to enhance productivity, innovation, and operational efficiency (e.g., inventory accuracy, logistics).
  • Strategic Quote – CEO: “Our team is pioneering incredible digital and AI innovation… it creates meaningful opportunities to elevate our retail leadership.” – Per Bank, President & CEO.
  • Strategic Quote – CDO: “The PC Express app in ChatGPT solidifies our position as a North American leader in AI innovation within the retail sector.” – Lauren Steinberg, Chief Digital Officer.
  • Partner Quote – OpenAI CCO: Emphasized collaboration to make shopping more personal and efficient while delivering enterprise‑grade AI to Loblaw teams. – Giancarlo ‘GC’ Lionetti, Chief Commercial Officer, OpenAI.

Notable Quotes

  • “Our team is pioneering incredible digital and AI innovation across our business… it creates meaningful opportunities to elevate our retail leadership.” – Per Bank, President & CEO, Loblaw Companies Limited
  • “The PC Express app in ChatGPT solidifies our position as a North American leader in artificial intelligence (AI) innovation within the retail sector.” – Lauren Steinberg, Chief Digital Officer, Loblaw Companies Limited
  • “Together, we’re making shopping more personal and efficient in ChatGPT, and bringing enterprise‑grade AI to Loblaw teams to boost productivity and innovation across the business.” – Giancarlo ‘GC’ Lionetti, Chief Commercial Officer, OpenAI
Read the original news release →

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