VSBLTY Announces 5,300 Store Expansion Of Joint Venture Partner Winkel Retail Media Network In LATAM

Executive Summary

• VSBLTY Groupe Technologies Corp. announced the expansion of its joint‑venture Winkel Retail Media Network in Latin America, adding 5,300 stores—primarily in Mexico—and more than tripling the network’s footprint.
• The expanded network is projected to boost Winkel Media’s revenue by roughly 30% and improve margins by 25% or more through leveraged existing infrastructure.
• The larger POS media presence will enable collection of critical point‑of‑sale data, offering brands enhanced ROI insights and supporting potential programmatic advertising sales growth of up to 35% month‑over‑month.

Key Details

• Store Expansion: +5,300 stores added, taking the total number of participating locations from ~2,000 to over 7,000 across Mexico, Peru, Colombia and independent bodegas.
• Revenue Impact: Projected 30% increase in Winkel Media’s advertising revenue as a direct result of the expanded footprint.
• Margin Improvement: Expected margin uplift of ≥25% by leveraging existing hardware and infrastructure.
• Data Capabilities: New POS data collection will provide brands with real‑time ROI, inventory management metrics, and demographic insights (age, gender, dwell time).
• Programmatic Potential: Integration of digital media technologies at the point of sale could enable programmatic advertising sales, with some clients reporting month‑over‑month sales lifts of up to 35%.
• Joint Venture Partners: VSBLTY, AB InBev and Retailigent (Mexico City) continue as co‑owners of Winkel Media.
• Leadership Comments:
• Rodrigo Velasco, CEO of Winkel Media – highlighted the strategic step forward and margin benefits.
• Jay Hutton, CEO of VSBLTY – emphasized growth opportunities for direct and programmatic ad sales and the impact on impulse purchases.

Notable Quotes

“This is a major step forward in the expansion of the network and the expected growth of our future media revenue… margins to improve 25% or more.” – Rodrigo Velasco, CEO, Winkel Media

“This type of strategic growth expansion for the network allows the company to grow both direct advertising sales as well as potential programmatic advertising sales…” – Jay Hutton, CEO, VSBLTY

Materiality Assessment: Material – Positive (significant operational expansion with clear revenue and margin upside).