Verano Strengthens National Product Portfolio in Industry's Fastest-Growing Category with Launch of Swift Lifts as Standalone Pre-roll Brand

Executive Summary

• Verano Holdings announced the launch of “Swift Lifts,” a new independent brand of premium pre‑rolled cannabis joints.
• The initial rollout will be in Verano’s Zen Leaf dispensaries and third‑party partners across five core markets (Arizona, Illinois, Maryland, New Jersey, Nevada) with plans to expand into Connecticut, Virginia, and Florida.
• Swift Lifts adds three SKUs—Short Lifts (0.35 g ×10), Swift Lifts (0.5 g ×5), and Long Lifts (1 g)—targeting convenience, balanced potency, and extended sessions respectively, with future infused/coated variants planned.

Key Details

• Brand Positioning: Independent brand focused on “quality and convenience” within the fast‑growing pre‑roll category (22% YoY growth in 2025; >13% of total cannabis sales).
• Product SKUs:
• Short Lifts: Ten 0.35 g pre‑rolls per pack – on‑the‑go, short sessions.
• Swift Lifts: Five 0.5 g pre‑rolls per pack – balanced potency/flavor for everyday use.
• Long Lifts: One 1 g pre‑roll per pack – full‑gram experience for longer sessions.
• Initial Market Availability: Arizona, Illinois, Maryland, New Jersey, Nevada (Zen Leaf dispensaries and third‑party partners).
• Future Expansion: Planned rollout to Connecticut, Virginia, and MÜV dispensaries in Florida; later introduction of infused and coated variants (e.g., Diamond Infused Swift, Infused & Coated Short/Long Lifts).
• Strategic Rationale: Enhances Verano’s product innovation pipeline and captures share of the pre‑roll segment, which is the fastest‑growing cannabis category.
• Executive Comment: David Spreckman, CMO, highlighted the brand’s intent to “deliver premium full‑flower in a size format applicable for each occasion” and reinforce market position.

Notable Quotes

“By maximizing product quality and functionality, Swift Lifts deliver premium full‑flower in a size format applicable for each occasion, and we are so excited to re‑introduce this beloved brand and continue elevating our market position within the fast‑growing pre‑roll category.” – David Spreckman, Chief Marketing Officer, Verano Holdings Corp.