Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement for London, Ontario

Executive Summary

• Happy Belly Food Group announced that Heal Wellness has signed a franchise agreement to open its first location in London, Ontario.
• The new London outlet adds to Heal’s pipeline of 168 locations under development and supports Happy Belly’s total of 626 committed retail franchise sites across its portfolio.
• Management highlighted the strategic fit of London’s university‑driven market and expects the addition to contribute positively to unit economics and brand growth in Canada.

Key Details

• Franchise Agreement: Heal Wellness (a quick‑service restaurant brand) will operate a new location in London, Ontario under Happy Belly’s franchise model.
• Current Footprint: Heal operates 27 locations with over 168 sites in development nationwide.
• Happy Belly Portfolio: The company now has 626 contractually committed retail franchise locations across its emerging‑brand portfolio.
• Strategic Rationale: London offers high daytime traffic, a large student population (~44,000 at Western University), and strong demand for health‑focused quick‑service meals.
• Growth Outlook: Management cited 2025–2026 priorities of organic growth and expanding market presence to become North America’s leading smoothie bowl chain.
• Operational Model: The franchisee will use Happy Belly’s “playbook” that pairs experienced operators with high‑visibility trade areas to drive strong unit economics and accelerate time‑to‑opening.

Notable Quotes

“London is a natural fit for Heal… the city’s vibrant neighborhoods, strong daytime traffic, and growing base of health‑conscious consumers make it an ideal market for our continued expansion.” – Sean Black, CEO, Happy Belly Food Group

All boilerplate, forward‑looking disclaimer, and contact information have been omitted for brevity.